All posts by Andrea Aractingi

Marketing Curriculum Series: Channel Marketing at Booth

After my summer internship in brand management, I knew more than ever that I needed to get a better understanding of managing channel dynamics and product distribution. Just a few of the questions I had to grapple with are: What types of retailers exist and what negotiation tactics should we leverage? What is an exclusive deal and should we pursue one? How do we achieve category captaincy? 

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International Movie Night Gets Boothies Talking

One of the highlights of every week, is getting the chance to attend 2Y Marwa Darkhabani’s International Movie Nights. Marwa has been screening movies weekly since her first year at Booth and each screening asks an international Boothie to select a film and then moderate a conversation and answer questions about it.

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Fresh Air Fund Inspires Boothies to Wander Campus

Back in October, we all received emails about Booth’s new Fresh Air Fund. I wasn’t sure what to expect: a fund dedicated to the environment? A reference to NPR’s podcast? No. The Fresh Air Fund is an effort by Booth to nudge us away from Harper and into our larger UChicago surroundings. As part of this, we have been given $60 in credit to dine, snack, and shop at campus cafes, markets, and dining halls. I tried out a few this quarter and walked away pleasantly surprised and eager to go back. Here are my top picks! 

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