All posts by Andrea Aractingi

Booth Course Challenges Students to a Game

I am currently taking Professor Kathleen Fitzgerald’s Integrated Strategic Management Course. It’s been a bit unconventional – rather than turning in thought papers or problem solutions, I’ve been spending the past few weeks glued to the “Gleacher Game” portal, where along with my team, I’ve been creating products to sell to other regions.

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Marketing Curriculum Series: Channel Marketing at Booth

After my summer internship in brand management, I knew more than ever that I needed to get a better understanding of managing channel dynamics and product distribution. Just a few of the questions I had to grapple with are: What types of retailers exist and what negotiation tactics should we leverage? What is an exclusive deal and should we pursue one? How do we achieve category captaincy? 

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International Movie Night Gets Boothies Talking

One of the highlights of every week, is getting the chance to attend 2Y Marwa Darkhabani’s International Movie Nights. Marwa has been screening movies weekly since her first year at Booth and each screening asks an international Boothie to select a film and then moderate a conversation and answer questions about it.

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