All posts by Andrea Aractingi

A 2Y Shares Her Follies Experience

Follies this year was an incredible showcase of all the talent at Booth, whether in acting, dancing, scriptwriting, directing, or filmmaking. The experience was filled with laughter, nostalgia, and a serious dose of Booth pride (incoming students: do not miss this). 

I decided to sit down with my friend Stephanie Saade, ’19, and ask her about her experience with Follies. Though she has never acted before, she decided to take on not one but three roles at this year’s show. Here, she shares why she decided to participate and what she got out of the experience. 

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Booth Course Challenges Students to a Game

I am currently taking Professor Kathleen Fitzgerald’s Integrated Strategic Management Course. It’s been a bit unconventional – rather than turning in thought papers or problem solutions, I’ve been spending the past few weeks glued to the “Gleacher Game” portal, where along with my team, I’ve been creating products to sell to other regions.

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Marketing Curriculum Series: Channel Marketing at Booth

After my summer internship in brand management, I knew more than ever that I needed to get a better understanding of managing channel dynamics and product distribution. Just a few of the questions I had to grapple with are: What types of retailers exist and what negotiation tactics should we leverage? What is an exclusive deal and should we pursue one? How do we achieve category captaincy? 

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