All posts by Andrea Aractingi

4 Reasons to Go to Booth for Your Career in Marketing

Chicago Booth has always had a strong reputation for finance and economics (8 Nobel Prizes, but who’s counting?). Much has been said about its offerings in those disciplines so I’ll let Booth’s reputation speak for itself. What I really want to do is shed light on what it means to study marketing at Booth. I want to share why I decided to come to Booth to pursue marketing and why I believe Booth is a fantastic marketing school, particularly in these data-driven times.

Here are 4 reasons I chose Booth for a career in marketing.

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International Boothies Take Texas

Last weekend I had the great fortune of joining an unofficial trek to Dallas (yes, treks do happen during the school year!), led by 2Y Will Fischer who’s from Texas. The best part of the trip: it was organized by a local who showed us his city and explained all the cultural nuances of his hometown. The second best part: it was an opportunity to experience Dallas with a group of international Boothies who hailed from Lebanon, India, Syria, and England. We enjoyed some fascinating discussions and reveled in the uniqueness, authenticity, and hospitality of our fellow Texans.

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Life Beyond the Loop, Part 1

The majority of us Boothies call the Loop home, and for good reason—access to the lake, great restaurants and nightlife, and walking distance to Gleacher Center (Booth’s downtown location that houses the part-time and executive programs). But too many of us cling to our Booth bubble, going to and from Hyde Park then sticking to the Loop or taking a train straight to O’Hare or Midway airport to embark on a new travel adventure.

Fellow second-year student, Holly Smith, and I set out to discover life outside of this bubble. On cold days, sunny days, free days, and busy ones, we wandered through the neighborhoods of Wicker Park, Andersonville, and Logan Square, with a few more local destinations scheduled for this Fall. The result has been an immense appreciation for Chicago—and an equally strong wish to tell everyone (really everyone!) about it.

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My Internship Inspired What I Want to Learn

As I sit and write this blog post, I am nearing the end of a truly eye-opening and transformative internship experience at Nestle USA. I am actually one of three Boothies interning here this summer (pictured above), out of a group of four Summer Associates in DC!

I chose Nestle because I wanted to grow my experience in marketing within the food and beverage industry. That said, I ended up learning so much more than I expected: how to work with a cross-functional team, how to analyze a profit & loss statement, how to evaluate food like a true critic, and more than I could ever imagine about everything from powdered coffee creamer to Cold Brew. As the internship unwinds (and class bidding begins), I am left with a sense of what I’d like to learn more about once I get back on campus.

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Get to Know Andrea Aractingi

I was born in New York but raised in Beirut, Lebanon, with a brief stint living in Thailand as a child. After graduating from Barnard College with a degree in sociology, I worked for four years in the digital marketing space at a PR agency called Weber Shandwick in NYC. I came to Booth to transition into a brand management position at a food-related CPG company. This summer, I will be interning at Nestle in Washington, DC.

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