All posts by Corina Varlan

New Frontiers in Digital and Data: Planning Booth’s Marketing Conference

Every year, the Marketing Group hosts the Annual Booth Marketing Conference. This year as co-chair, I helped organize the event at the Standard Club in downtown Chicago and it proved to be a rewarding leadership experience that was also personally close to my heart. The goal of the conference is to educate students about new trends in marketing, allow them to meet and hear the stories and challenges of successful marketers, and provide an opportunity for students to engage with a variety of companies, all while considering marketing as a future career.

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