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Jenny Farrall

The Class of 2016 is Graduating!

I can’t believe that our time at Booth has come to an end, 2 years goes by so quickly! Graduation is tomorrow and we will be saying goodbye to our time as bloggers for The Booth Experience, as well as goodbye to this time in our life as MBA students...

Spring Break World Travels

From Random Walks and Industry Treks to study abroad and Spring Break excursions (not to mention the diverse cultural attractions right here in Chicago), your two years at Booth are sure to have an international element that will build memories of a...

What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare...

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