All posts by Jenny Farrall

The Class of 2016 is Graduating!

I can’t believe that our time at Booth has come to an end, 2 years goes by so quickly! Graduation is tomorrow and we will be saying goodbye to our time as bloggers for The Booth Experience, as well as goodbye to this time in our life as MBA students. We are all excited for this next chapter—and for the new generation of TBE bloggers to share their stories, experiences, and insights with you. Stay tuned for more from them coming up! But for now, we all want to leave you with a few parting words as we embark on our post-MBA paths.

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Spring Break World Travels

From Random Walks and Industry Treks to study abroad and Spring Break excursions (not to mention the diverse cultural attractions right here in Chicago), your two years at Booth are sure to have an international element that will build memories of a lifetime. Boothies recently returned from Spring Break and came back with amazing stories from their trips abroad. Read on to hear about three of these trips.

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What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare me for this new world of marketing. However, I wondered, do real companies really follow a data-centered approach to marketing? Can I be a good marketer without running crazy algorithmic models? Will Booth really prepare me for this changing world?

The answer to all of these questions: absolutely yes.

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