All posts by The Booth Experience

Welcome Class of 2021!

We’re thrilled to welcome our newest classmates to Chicago Booth! The Class of 2021 started their first day of Orientation today at the Harper Center, filling the Winter Garden with 590+ excited new Boothies. Deputy Dean Stacey Kole was so excited, she couldn’t help taking a selfie with everyone (check it out on here). Looking forward to our second year and to meeting all of these amazing first-year students. Congrats again, and welcome to the Booth family!

Deciphering Consumer Desires with Data

For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of numbers—has been a critical lesson for her career as a brand manager. “Data was a big part of my exceptional marketing education at Booth,” she said.

Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.

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When Marketing Meets Innovation

When Shota Ido, ’19, applied to Booth, he’d already identified his next career move.  In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation.

Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.

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Meet the New Team!

Hello from your newest team members at The Booth Experience! We have big shoes to fill as we take the reins of the blog, and we’re excited to bring our passions, interests, and stories to you over the next year.

Our team has already started brainstorming ways to bring you fresh insights and dynamic content—think themed months, Instagram stories, and maybe even a podcast! What all of these will have in common is a comprehensive, candid, and insider’s look at what it’s like to be a Full-Time MBA student at Chicago Booth. From our favorite classes and spots to study on campus to recruiting advice and best Chicago restaurants, we’ll be giving you a glimpse at the entire Booth experience from start to finish.

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Our Team’s Best Booth Moments

Thank you to all of our fellow classmates for sharing your Best Booth Moments with us this year! Now that we are moving on to post-MBA life, our team wanted to take a moment to share our own favorites and to wish you the best as we embark on this new chapter as Booth alumni.

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