I have always been fascinated by computers. You press a button, and magical things can happen. For example, you can submit an application to business school 5,000 miles away (of course, then you realize there was a typo on your resume… unfortunately, human error is still a factor and time traveling back to fix it is still something computers can’t do). People who could actually write code were like gods to me. At the same time, I never had enough focus to become one myself—instead, I embarked on a business path, getting degrees in economics and financial management, and later working in consulting. And, although I had tried to teach myself to code, without direction and a real goal to work towards, I had never gone beyond the basics. But the passion has never gone away.
Let’s face it, even though business school is a two year vacation, sometimes you’ll want to do something productive, whether it’s shoot out a couple of recruiter emails or plan your Spring Break itinerary. When those situations arise, Booth has a variety of productivity enhancing spots. Here are the Top 10, ranked.
In February, 2nd year student, Veena Bontu, shared with The Booth Experience how she fulfilled her application essay promise and realized her dream by co-chairing the marketing efforts for the Emerging Market Summit (EMS). This time, let’s take a look at how 1st year student Parn Chamwudhiprecha contributed to EMS, the largest student-run conference at Booth!
Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements and publicity campaigns.
It only took one marketing class at Booth to completely change my mind.
I have always been amazed at the different hemispheres of the brain: how the left-brain is more logical and analytical, while the right-brain is more intuitive and thoughtful. Many of my Booth classes, such as Power and Influence, the Study of Behavioral Economics, and Consumer Behavior, have trained me, and encouraged me, to look beyond the superficial into the minds—the biases, tastes, and psyches—of our teammates, managers, clients, and customers.
Lucky for me, the most recent Spark Dinner, “The Biology of Empathy,” fell right into the intersection of my interest in neurobiology and the training from these classes, and provided an amazing new perspective and important takeaways. All based on the empathy of rats.