There were many times when I sat through my classes at Booth and thought, what are the main lessons I will remember from this class? I’ve wondered which economic models and strategic frameworks will form my management toolkit as I progress in my career. Luckily, I didn’t need to wait very long to find out. As I go through my Product Management internship at Amazon, I already find myself relying on many lessons covered by my classes at Booth thus far.
I’ve lost count of the number of times I’ve been asked, “Why tech?” or “Why Microsoft?” No, it’s not because the CEO is a Booth alum (Hi Satya!). My answer is that I was seeking an experience completely unlike any other I’ve had before. Microsoft represented the greatest departure from my past professional experiences that I could find.
This summer, I gained my first exposure to strategy consulting and had the chance to see the educational grounding from Y1 at Booth come to life. Which was especially useful when tackling what my bosses described as “the most challenging project of the summer.”
I am interning in New York City with IBM’s Digital Strategy team. Together with the IBM iX team, we offer digital and strategic solutions and insights to our clients’ most complicated questions. I was excited to join the team for the summer to get my feet wet in strategy consulting and to collaborate with the design experts on the iX team.
Also, as of last year, I was the only remaining member of my direct family to have not lived in NYC, something I can finally check off the bucket list.
During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team at PepsiCo’s Chicago offices. For my intern project, I was tasked with evaluating the brand’s opportunity within the multicultural consumer segments and developing and recommending a go-to-market strategy. Many of the marketing principles and fundamentals that I had learned throughout my first year of classes applied directly to my project and played a big role in how I approached the work.
Before starting my internship in marketing, I was both excited to get back to the workforce, but also terrified how this role could impact my post-MBA position. Making a good impression was extremely important because my performance during the internship determined whether I would secure the full-time offer. And unfortunately, many of the larger companies with marketing roles do not necessarily re-recruit in the fall for full-time, so I did not want to screw it up!
The good news is that the marketing courses at Booth really prepared me to succeed on Day 1 during my internship. I learned a lot during my experience in pharmaceutical marketing this summer and here are the top three reasons why marketing was valuable during my internship.