Lindie Wang, ’19, understanding marketing and making the best decisions comes
down to leveraging and understanding the limitations of data. During her time
at Booth, uncovering the power of analytics—and understanding the limitations
of numbers—has been a critical lesson for her career as a brand manager. “Data
was a big part of my exceptional marketing education at Booth,” she said.
Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.
Continue reading Deciphering Consumer Desires with Data
Shota Ido, ’19, applied to Booth, he’d already identified his next career move.
In an application essay for Booth, he outlined
his goal of becoming a product manager at an enterprise tech company after
Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.
Continue reading When Marketing Meets Innovation
Greetings from Boston! This summer, I traded my view of
Chicago’s “Bean” sculpture for the city nicknamed Beantown (though I have avoided
the eponymous summer food staple due to the recent heat spell we have been
facing in the Northeast!). I am about to kick off week nine of my internship at
Providence Strategic Growth, the software-focused growth equity arm of
Providence Equity Partners. I have been lucky to have had an incredibly active
summer—both at work and at play—slotting in on a few deal teams for platform
and add-on acquisitions, attending a couple pitches and board meetings, testing
out what I learned at Booth in leadership, strategic problem-solving, and even
meeting up with our deans for a sneak peek at the new initiatives being
implemented for the upcoming year.
Continue reading From Overlooking the Bean to Exploring Beantown
On the second floor of Harper Center, you’ll find the Career Services Interview Suite, full of seemingly endless, alphabetically ordered interview rooms most of us know really well. I’ve had lots of big moments here over the last few years.
Continue reading The Harper Center Interview: Coming Full Circle at Booth
Part 1: Big-Time Planning
by Shota Ido
On April 19th, The Booth Technology Group (BTG) held our first-ever Booth TechCon, a soon-to-be-annual student-led conference covering various topics from machine learning analytics and biomedical devices to IoT and autonomous vehicles.
First things first – why host a conference? When we assumed the roles as BTG co-chairs, our group wanted to change the perception of Chicago Booth from a “finance” school to one with strengths in technology as well (see this story on the PM Workshop for the kinds of programming we offered).
Continue reading The Inaugural Booth TechCon