Category Archives: Careers and Recruiting

Deciphering Consumer Desires with Data

For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of numbers—has been a critical lesson for her career as a brand manager. “Data was a big part of my exceptional marketing education at Booth,” she said.

Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.

Continue reading Deciphering Consumer Desires with Data

When Marketing Meets Innovation

When Shota Ido, ’19, applied to Booth, he’d already identified his next career move.  In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation.

Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.

Continue reading When Marketing Meets Innovation

From Overlooking the Bean to Exploring Beantown

Greetings from Boston! This summer, I traded my view of Chicago’s “Bean” sculpture for the city nicknamed Beantown (though I have avoided the eponymous summer food staple due to the recent heat spell we have been facing in the Northeast!). I am about to kick off week nine of my internship at Providence Strategic Growth, the software-focused growth equity arm of Providence Equity Partners. I have been lucky to have had an incredibly active summer—both at work and at play—slotting in on a few deal teams for platform and add-on acquisitions, attending a couple pitches and board meetings, testing out what I learned at Booth in leadership, strategic problem-solving, and even meeting up with our deans for a sneak peek at the new initiatives being implemented for the upcoming year.

Continue reading From Overlooking the Bean to Exploring Beantown

The Harper Center Interview: Coming Full Circle at Booth

On the second floor of Harper Center, you’ll find the Career Services Interview Suite, full of seemingly endless, alphabetically ordered interview rooms most of us know really well. I’ve had lots of big moments here over the last few years.

Continue reading The Harper Center Interview: Coming Full Circle at Booth

The Inaugural Booth TechCon

Part 1: Big-Time Planning

by Shota Ido

On April 19th, The Booth Technology Group (BTG) held our first-ever Booth TechCon, a soon-to-be-annual student-led conference covering various topics from machine learning analytics and biomedical devices to IoT and autonomous vehicles.

First things first – why host a conference? When we assumed the roles as BTG co-chairs, our group wanted to change the perception of Chicago Booth from a “finance” school to one with strengths in technology as well (see this story on the PM Workshop for the kinds of programming we offered).

Continue reading The Inaugural Booth TechCon