One of my favorite things about Booth is that our professors aren’t just teachers and case-writers, but are equal parts researcher, instructor, and mentor. With our long list of distinguished faculty pushing the frontiers of business science outward on a daily basis, I always find myself getting FOMO over all the classes I want to take but can’t find space to cram into my two-year schedule.
Fortunately, Booth’s research and learning centers frequently host talks and events for professors to discuss their research—enabling students like me to glean insights on a wide variety of topics that complement the my formal curriculum.
I recently attended a special talk hosted by James M. Kilts Center for Marketing, where Professor Berkeley Dietvorst discussed his research on why human beings don’t trust algorithms to make decisions.
Here are a few “ah-ha” moments I had during the talk:
Continue reading Power Lunches Feed Intellectual Curiosity at Booth
This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.
Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.
Continue reading Victory Never Tasted So Good: MillerCoors Case Competition
Over the past several years, Booth has invested significantly in many areas of concentration outside of the traditional finance field. The Kilts Center for Marketing is one of the great beneficiaries of that effort. In addition to sponsoring research and strengthening the marketing curriculum, Kilts invites top industry leaders to campus to share their experience with Booth students firsthand. Cognizant of the growing interest in the technology industry, the Kilts Center for Marketing invited an industry powerhouse that epitomizes marketing success and leadership in the technology industry: Gary Briggs, the Chief Marketing Officer at Facebook.
Continue reading What’s on your mind, Gary Briggs?
I get it okay – between the rockstar Economics professors and Finance gurus walking around these halls – it can be easy to think that Booth is a haven for the quant-inclined. And I won’t lie to you, it is. Notwithstanding the explosion in applications for big data, Booth’s analytical foundation has offered a great springboard for many students who are interested in careers outside of finance as well. Let them tell you in their own words:
Continue reading More than a finance school
Entering my second year, I realized that packing more exciting things into an already busy-enough schedule is what we have become really good at. One of the most important secrets to make everything work is the people around me. During the course of the past 4 months, I was lucky enough to join a fantastic journey about virtual reality.
Read on to find out how a handful of us Booth students made our mark on the media and entertainment industry with our winning market strategy pitch for TV and online video innovation.
Continue reading VR for Cable Companies? Booth Students Capture Another Win with Comcast Case Competition