Lindie Wang, ’19, understanding marketing and making the best decisions comes
down to leveraging and understanding the limitations of data. During her time
at Booth, uncovering the power of analytics—and understanding the limitations
of numbers—has been a critical lesson for her career as a brand manager. “Data
was a big part of my exceptional marketing education at Booth,” she said.
Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.
Continue reading Deciphering Consumer Desires with Data
Shota Ido, ’19, applied to Booth, he’d already identified his next career move.
In an application essay for Booth, he outlined
his goal of becoming a product manager at an enterprise tech company after
Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.
Continue reading When Marketing Meets Innovation
The Kilts Center for Marketing at Booth recently hosted the second annual Marketing Day Forum that brings together students and industry leaders. Through round-table discussions with distinguished Booth Marketing alumni, students have the opportunity to ask questions and have candid conversations about everything from the alumni’s background to successfully navigating a career in Marketing. At the forum and subsequent dinner, I witnessed interesting discussions and had my own burning questions answered.
Continue reading My burning questions answered firsthand at Marketing Day Forum
There are many ways Booth students interact with alumni
throughout our MBA experience. Starting at Booth 20/20, a full day of alumni
interaction during Orientation, to one-on-one networking, to Booth-sponsored
talks, we have the opportunity to see alumni in many different capacities and to
hear about their experiences at Booth and beyond. For this installment of the
Women at Booth series, I decided to feature one of Booth’s most distinguished
alumnae. She has paved her own way forward in the field of Marketing—Deanie
Continue reading →
Over Winter Break, we had an open call for Boothies to share their favorite times at Booth. We continue this series with two stories of great teams: one group working together to launch a new product for MillerCoors, the other lightening the finals week mood with a festive rendition of “12 Days of Booth-mas” in the Winter Garden.
Continue reading Booth Teams: Best Booth Moments Series