Category Archives: Marketing at Booth

Women at Booth Series: Alumna Spotlight with Deanie Elsner

There are many ways Booth students interact with alumni throughout our MBA experience. Starting at Booth 20/20, a full day of alumni interaction during Orientation, to one-on-one networking, to Booth-sponsored talks, we have the opportunity to see alumni in many different capacities and to hear about their experiences at Booth and beyond. For this installment of the Women at Booth series, I decided to feature one of Booth’s most distinguished alumnae. She has paved her own way forward in the field of Marketing—Deanie Elsner, `92.

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Booth Teams: Best Booth Moments Series

Over Winter Break, we had an open call for Boothies to share their favorite times at Booth. We continue this series with two stories of great teams: one group working together to launch a new product for MillerCoors, the other lightening the finals week mood with a festive rendition of “12 Days of Booth-mas” in the Winter Garden.

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Tech Product Management Starter Pack

“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait, this is a product management interview, the tech industry’s equivalent of casing—trial by fire. In a brief 30-minute interview, case questions are supposed to evaluate your product design sense, your understanding of strategy, and sometimes, analytical skills. As I thought about the hours I poured into interview prep my first year, I knew as Booth Tech Group (BTG) co-chair, I wanted to create an even better Tech PM Workshop this year.

The percentage of Boothies who enter tech has nearly doubled since 2013, from 12% to 20%, and BTG has seen our numbers double, too. We’re proud to say we match Management Consulting Group in number of members. In general, we are seeing more students interested in tech. Specifically, they’re looking at product management, that popular role for new MBAs at Google, Amazon, Facebook, and others. But what is product management? And do you need a computer science degree?

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MillerCoors Timeline: Marketing Case Competition

Coming into Booth, I knew for my summer internship that I wanted to recruit for Associate Brand Manager positions in the CPG space, specifically in Chicago. When I heard that MillerCoors was sponsoring a Case Competition through the Kilts Center for Marketing, I was really excited to apply. I formed a team with some of my favorite people at Booth (Lindie Wang, Patrick Yates, David Hanna) and we named our team the Case Crushers. Follow along our timeline below as we tackled the case.

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My Internship Inspired What I Want to Learn

As I sit and write this blog post, I am nearing the end of a truly eye-opening and transformative internship experience at Nestle USA. I am actually one of three Boothies interning here this summer (pictured above), out of a group of four Summer Associates in DC!

I chose Nestle because I wanted to grow my experience in marketing within the food and beverage industry. That said, I ended up learning so much more than I expected: how to work with a cross-functional team, how to analyze a profit & loss statement, how to evaluate food like a true critic, and more than I could ever imagine about everything from powdered coffee creamer to Cold Brew. As the internship unwinds (and class bidding begins), I am left with a sense of what I’d like to learn more about once I get back on campus.

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