Category Archives: Marketing at Booth

When Marketing Meets Innovation

When Shota Ido, ’19, applied to Booth, he’d already identified his next career move.  In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation.

Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.

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My burning questions answered firsthand at Marketing Day Forum

The Kilts Center for Marketing at Booth recently hosted the second annual Marketing Day Forum that brings together students and industry leaders. Through round-table discussions with distinguished Booth Marketing alumni, students have the opportunity to ask questions and have candid conversations about everything from the alumni’s background to successfully navigating a career in Marketing. At the forum and subsequent dinner, I witnessed interesting discussions and had my own burning questions answered.

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Women at Booth Series: Alumna Spotlight with Deanie Elsner

There are many ways Booth students interact with alumni throughout our MBA experience. Starting at Booth 20/20, a full day of alumni interaction during Orientation, to one-on-one networking, to Booth-sponsored talks, we have the opportunity to see alumni in many different capacities and to hear about their experiences at Booth and beyond. For this installment of the Women at Booth series, I decided to feature one of Booth’s most distinguished alumnae. She has paved her own way forward in the field of Marketing—Deanie Elsner, `92.

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Booth Teams: Best Booth Moments Series

Over Winter Break, we had an open call for Boothies to share their favorite times at Booth. We continue this series with two stories of great teams: one group working together to launch a new product for MillerCoors, the other lightening the finals week mood with a festive rendition of “12 Days of Booth-mas” in the Winter Garden.

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Tech Product Management Starter Pack

“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait, this is a product management interview, the tech industry’s equivalent of casing—trial by fire. In a brief 30-minute interview, case questions are supposed to evaluate your product design sense, your understanding of strategy, and sometimes, analytical skills. As I thought about the hours I poured into interview prep my first year, I knew as Booth Tech Group (BTG) co-chair, I wanted to create an even better Tech PM Workshop this year.

The percentage of Boothies who enter tech has nearly doubled since 2013, from 12% to 20%, and BTG has seen our numbers double, too. We’re proud to say we match Management Consulting Group in number of members. In general, we are seeing more students interested in tech. Specifically, they’re looking at product management, that popular role for new MBAs at Google, Amazon, Facebook, and others. But what is product management? And do you need a computer science degree?

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