Category Archives: Marketing at Booth

Victory Never Tasted So Good: MillerCoors Case Competition

This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.

Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.

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What’s on your mind, Gary Briggs?

Over the past several years, Booth has invested significantly in many areas of concentration outside of the traditional finance field. The Kilts Center for Marketing is one of the great beneficiaries of that effort. In addition to sponsoring research and strengthening the marketing curriculum, Kilts invites top industry leaders to campus to share their experience with Booth students firsthand. Cognizant of the growing interest in the technology industry, the Kilts Center for Marketing invited an industry powerhouse that epitomizes marketing success and leadership in the technology industry: Gary Briggs, the Chief Marketing Officer at Facebook.

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More than a finance school

I get it okay – between the rockstar Economics professors and Finance gurus walking around these halls – it can be easy to think that Booth is a haven for the quant-inclined. And I won’t lie to you, it is. Notwithstanding the explosion in applications for big data, Booth’s analytical foundation has offered a great springboard for many students who are interested in careers outside of finance as well. Let them tell you in their own words:

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VR for Cable Companies? Booth Students Capture Another Win with Comcast Case Competition

Entering my second year, I realized that packing more exciting things into an already busy-enough schedule  is what we have become really good at. One of the most important secrets to make everything work is the people around me. During the course of the past 4 months, I was lucky enough to join a fantastic journey about virtual reality.

Read on to find out how a handful of us Booth students made our mark on the media and entertainment industry with our winning market strategy pitch for TV and online video innovation.

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Packing 48 hours into 24: A day of recruiting

I lived for 2 years with an MBA student as a roommate before I came to Booth. At the time, I couldn’t understand why she was always so busy. She also kept traveling from coast to coast at times, and when I asked her why she would say “recruiting.” But honestly, I never fully appreciated how action-packed life can be during recruiting season till I came to Booth myself. So for the uninitiated, here’s a peek into my life last Thursday thru Saturday as I traveled for interviews, while balancing academics and my extra-curricular leadership responsibilities.

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