Category Archives: Marketing at Booth

My Internship Inspired What I Want to Learn

As I sit and write this blog post, I am nearing the end of a truly eye-opening and transformative internship experience at Nestle USA. I am actually one of three Boothies interning here this summer (pictured above), out of a group of four Summer Associates in DC!

I chose Nestle because I wanted to grow my experience in marketing within the food and beverage industry. That said, I ended up learning so much more than I expected: how to work with a cross-functional team, how to analyze a profit & loss statements, how to evaluate food like a true critic, and more than I could ever imagine about everything from powdered coffee creamer to Cold Brew. As the internship unwinds (and class bidding begins), I am left with a sense of what I’d like to learn more about once I get back on campus.

Continue reading My Internship Inspired What I Want to Learn

Get to Know Andrea Aractingi

I was born in New York but raised in Beirut, Lebanon, with a brief stint living in Thailand as a child. After graduating from Barnard College with a degree in sociology, I worked for four years in the digital marketing space at a PR agency called Weber Shandwick in NYC. I came to Booth to transition into a brand management position at a food-related CPG company. This summer, I will be interning at Nestle in Washington, DC.

Continue reading Get to Know Andrea Aractingi

How I Used Marketing Frameworks in the Beverage Industry

During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team at PepsiCo’s Chicago offices. For my intern project, I was tasked with evaluating the brand’s opportunity within the multicultural consumer segments and developing and recommending a go-to-market strategy. Many of the marketing principles and fundamentals that I had learned throughout my first year of classes applied directly to my project and played a big role in how I approached the work.

Continue reading How I Used Marketing Frameworks in the Beverage Industry

3 Ways Marketing at Booth Led to Summer Internship Success

Before starting my internship in marketing, I was both excited to get back to the workforce, but also terrified how this role could impact my post-MBA position. Making a good impression was extremely important because my performance during the internship determined whether I would secure the full-time offer. And unfortunately, many of the larger companies with marketing roles do not necessarily re-recruit in the fall for full-time, so I did not want to screw it up!

The good news is that the marketing courses at Booth really prepared me to succeed on Day 1 during my internship. I learned a lot during my experience in pharmaceutical marketing this summer and here are the top three reasons why marketing was valuable during my internship.

Continue reading 3 Ways Marketing at Booth Led to Summer Internship Success

From Intern to Full-Time Product Manager at TripAdvisor

For those of us who want to pursue careers in marketing and product management, Chicago Booth and the Kilts Center for Marketing prepare us for our summer internships, and ultimately our full-time positions. In this series, a couple of my classmates and I share how Booth helped us achieve success in our dream jobs.

Over last summer, I interned as a product manager at TripAdvisor on the Restaurants team. As this was my first professional experience in product management, I relied on many of the marketing skills I learned at Booth during my first year in order to have a successful internship.

Continue reading From Intern to Full-Time Product Manager at TripAdvisor