Category Archives: Marketing at Booth

3 Ways Marketing at Booth Led to Summer Internship Success

Before starting my internship in marketing, I was both excited to get back to the workforce, but also terrified how this role could impact my post-MBA position. Making a good impression was extremely important because my performance during the internship determined whether I would secure the full-time offer. And unfortunately, many of the larger companies with marketing roles do not necessarily re-recruit in the fall for full-time, so I did not want to screw it up!

The good news is that the marketing courses at Booth really prepared me to succeed on Day 1 during my internship. I learned a lot during my experience in pharmaceutical marketing this summer and here are the top three reasons why marketing was valuable during my internship.

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From Intern to Full-Time Product Manager at TripAdvisor

For those of us who want to pursue careers in marketing and product management, Chicago Booth and the Kilts Center for Marketing prepare us for our summer internships, and ultimately our full-time positions. In this series, a couple of my classmates and I share how Booth helped us achieve success in our dream jobs.

Over last summer, I interned as a product manager at TripAdvisor on the Restaurants team. As this was my first professional experience in product management, I relied on many of the marketing skills I learned at Booth during my first year in order to have a successful internship.

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C-Suite Chats at Marketing Day Forum

It isn’t often that a young professional gets the chance to meet and engage in meaningful conversations with dozens of CEOs, CMOs, and senior executives, especially in a single afternoon. However, as a Booth student, myself and many of my classmates, had the opportunity to do just that, thanks to the Marketing Day Forum put on by the Kilts Center during Spring Quarter.

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Who said marketing was soft?

Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements and publicity campaigns. 

It only took one marketing class at Booth to completely change my mind.

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Power Lunches Feed Intellectual Curiosity at Booth

One of my favorite things about Booth is that our professors aren’t just teachers and case-writers, but are equal parts researcher, instructor, and mentor. With our long list of distinguished faculty pushing the frontiers of business science outward on a daily basis, I always find myself getting FOMO over all the classes I want to take but can’t find space to cram into my two-year schedule.

Fortunately, Booth’s research and learning centers frequently host talks and events for professors to discuss their research—enabling students like me to glean insights on a wide variety of topics that complement the my formal curriculum.

I recently attended a special talk hosted by James M. Kilts Center for Marketing, where Professor Berkeley Dietvorst discussed his research on why human beings don’t trust algorithms to make decisions.

Here are a few “ah-ha” moments I had during the talk:

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