Category Archives: Marketing at Booth

VR for Cable Companies? Booth Students Capture Another Win with Comcast Case Competition

Entering my second year, I realized that packing more exciting things into an already busy-enough schedule  is what we have become really good at. One of the most important secrets to make everything work is the people around me. During the course of the past 4 months, I was lucky enough to join a fantastic journey about virtual reality.

Read on to find out how a handful of us Booth students made our mark on the media and entertainment industry with our winning market strategy pitch for TV and online video innovation.

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Packing 48 hours into 24: A day of recruiting

I lived for 2 years with an MBA student as a roommate before I came to Booth. At the time, I couldn’t understand why she was always so busy. She also kept traveling from coast to coast at times, and when I asked her why she would say “recruiting.” But honestly, I never fully appreciated how action-packed life can be during recruiting season till I came to Booth myself. So for the uninitiated, here’s a peek into my life last Thursday thru Saturday as I traveled for interviews, while balancing academics and my extra-curricular leadership responsibilities.

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Let Me Be Me

You don’t conform to Booth. It conforms to you.

At a recent Booth LIVE LPF, a prospective student asked me a question, “How did you know Booth was the right place for you?”

Three years ago I attended a student-hosted event in Boston, where I met some amazing second-year students. We had a great conversation, and when I mentioned that my background was in advertising, one of them offered to connect me to another second-year with a similar background. This Boothie chatted with me at length about my background, what I was trying to get out of the MBA, and how the Chicago Booth MBA fit in.

I thought, “If this is how nice they are before I’ve even been admitted, I wonder what it would be like when (okay fine, if) I am?”
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LoL – Not Only Short for Laugh out Loud

What is in your mind when someone mentions a business with more than 100 million monthly (27 million daily) active users? For me, social network and instant messaging seemed to be the only safe bets – it is the same size as Pinterest or LinkedIn according to Statista 2016 data. But let’s try harder and I will give you some hints – the average session length is around 40 minutes… in a row! Still no clue?

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Perseverance and Support

I was born and raised in Panama City, Panama. I started my life in the corporate world when I turned 20, as a Customer Finance Manager at Procter & Gamble, and completed my undergrad degree at night, while working during the day. I loved this world and was completely fascinated by the complexity, the excitement, the love for the brands, the interactions with consumers, the brilliant people that I worked with, and much more. A couple of years later, I decided I wanted to pursue a marketing career in the health & beauty industry, so I took a job as a Product Manager at L’Oreal. Even though I was in what I call, “the best school for Marketing and Business”, especially for emerging markets, I felt trapped in a bubble I couldn’t get out of. When I recognized this, I made the decision to pursue a more impactful and broader perspective of business through an MBA, rather than just continuing a traditional path of a CPG marketer. This is when I decided I wanted to pursue an MBA in the United States

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Valerie Angelkos Quintero  is a second-year Booth student recently featured on MBA Mama.  She wanted to share her story with The Booth Experience.