Lindie Wang, ’19, understanding marketing and making the best decisions comes
down to leveraging and understanding the limitations of data. During her time
at Booth, uncovering the power of analytics—and understanding the limitations
of numbers—has been a critical lesson for her career as a brand manager. “Data
was a big part of my exceptional marketing education at Booth,” she said.
Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.
Continue reading Deciphering Consumer Desires with Data
Greetings from Boston! This summer, I traded my view of
Chicago’s “Bean” sculpture for the city nicknamed Beantown (though I have avoided
the eponymous summer food staple due to the recent heat spell we have been
facing in the Northeast!). I am about to kick off week nine of my internship at
Providence Strategic Growth, the software-focused growth equity arm of
Providence Equity Partners. I have been lucky to have had an incredibly active
summer—both at work and at play—slotting in on a few deal teams for platform
and add-on acquisitions, attending a couple pitches and board meetings, testing
out what I learned at Booth in leadership, strategic problem-solving, and even
meeting up with our deans for a sneak peek at the new initiatives being
implemented for the upcoming year.
Continue reading From Overlooking the Bean to Exploring Beantown
I had no idea what to expect when I signed up as a “free agent” for the Innovation and Design Club’s first ever design competition —the University of Chicago Innovation Challenge. Who was my team going to be? What were we going to be doing? The kickoff included free Chipotle and was hosted at the beautiful (and free, we learned) Chicago Cultural Center, which was to be our client organization. I met my team: an undergrad Econ major, a policy student, and another Boothie. Each of us had varying levels of knowledge about human-centered design ranging from “I have no idea what this is!” to “Design? I went to a design high school.”
Continue reading Teaming up for Innovation & Design Club’s first-ever innovation challenge
Booth students share their favorite stories about engaging with faculty out of class as our Best Booth Moment series continues.
“What are you running away from?” A profound question from a MacArthur Fellow (a certified “genius”) that left me stumped. But not for too long.
There seem to be two sets of people currently around me: those who ask why I came to Booth and those who have firsthand seen my passion for economics in classes or at talks. The reasons that led me to leave India’s top law school to attend Wellesley College also led me to move continents once again to join Booth; these included the desire to better understand human decision-making and the ability to work anywhere in the world. When I was accepted to Booth, I felt overwhelming excitement at the prospect of learning from the world’s leading economists. Learning that Sendhil Mullainathan would be joining the UChicago faculty only added to the fervor.
Continue reading Best Booth Moment: Realizing my professor exists outside of class
As our Best Booth Moment series continues, we hear stories from students about how they interact with Booth faculty outside of the classroom.
While at Booth, I have had the opportunity to take a variety of courses covering the spectrum of business school topics taught through many different styles and approaches by my professors. During the winter quarter, I was enrolled in Building the New Venture with Professor Lindsey Lyman, one of the many experiential, entrepreneurship classes offered at Booth. The experience proved to be a great opportunity for our team to connect with our professor outside of the classroom setting.
Continue reading Best Booth Moment: Building (and celebrating) our New Venture