This is the second post of a two-part series, the first of which can be found here.
heard from me, I was gearing up to jet off to India along with 15 of my
classmates as part of the Global Social Impact Practicum (GSIP), an
experiential course at Booth in which students explore how social innovation
can help solve some of India’s biggest challenges. As a brief recap, my group is
partnering with a team at the Pritzker School of Medicine that has developed an
oral cancer screening and diagnostic kit that they hope to bring to market in
Continue reading the world is your classroom: global social impact practicum (part II)
For many technologists, Adobe is an example of innovation,
collaboration, and impact. I still remember visiting the Adobe office in San
Jose, as part of the tech trek last year, and was in awe with the tailored
“customer experience” created by Adobe employees. As visitors, we were taken
care of every step of the way, just as actual Adobe customers are when they interact
with Adobe’s products. I always wondered, how did Adobe’s leadership excel at staying
ahead of the enterprise marketing industry while creating great employee
culture? The answer, in part, lies with its CEO, Shantanu Narayan.
Continue reading Next Generation Storytelling: A conversation with the CEO of Adobe
the many activities competing for Booth students’ time (e.g., recruiting, classwork,
student groups, social events), a full classroom of students made it their
priority during lunchtime to hear Booth alum Andy Schmeltz, ’97, speak about
his career in the pharma space, where he is now the Global President and
General Manager of Pfizer Oncology, which has a portfolio of 22 different
medicines and is responsible for over $7B in annual revenue.
Continue reading What I learned from Pfizer’s Global President
Lindie Wang, ’19, understanding marketing and making the best decisions comes
down to leveraging and understanding the limitations of data. During her time
at Booth, uncovering the power of analytics—and understanding the limitations
of numbers—has been a critical lesson for her career as a brand manager. “Data
was a big part of my exceptional marketing education at Booth,” she said.
Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.
Continue reading Deciphering Consumer Desires with Data
Shota Ido, ’19, applied to Booth, he’d already identified his next career move.
In an application essay for Booth, he outlined
his goal of becoming a product manager at an enterprise tech company after
Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.
Continue reading When Marketing Meets Innovation