Category Archives: The Booth Experience Team

New Frontiers in Digital and Data: Planning Booth’s Marketing Conference

Every year, the Marketing Group hosts the Annual Booth Marketing Conference. This year as co-chair, I helped organize the event at the Standard Club in downtown Chicago and it proved to be a rewarding leadership experience that was also personally close to my heart. The goal of the conference is to educate students about new trends in marketing, allow them to meet and hear the stories and challenges of successful marketers, and provide an opportunity for students to engage with a variety of companies, all while considering marketing as a future career.

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What Can a Booth Career Adviser Do for You?

Picture this: You’ve got a non-traditional background. Maybe you were a teacher, a non-profit operator, a PR associate. You’re about to start your first year at Booth with the goal of transitioning into a different career such as consulting, tech, or banking. How do you translate your skills to these new fields and present yourself in the best light? How do you manage the networking crop circles? How do you write a rock star resume?

Recruiting for your future career at Booth can certainly be an intimidating task. But Booth has a program in place that is easily accessible for every first year student no matter their background: Career Advisers. CAs, like me and David (see pic above), are second years who have volunteered to serve as career-oriented resources.

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Diversity Day was a Turning Point in my Journey to Booth

In September of 2017, I received an email from Booth inviting me to Diversity Day. Similar to most overly-eager MBA prospects, I registered the same day. I visited Chicago for the first time with an interest in learning more about Booth and seeing if the school and city were places I could see myself for two years. Luckily for me, Diversity Day developed into an important turning point in my journey towards business school and Booth. 

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Do your co-workers pass the “airport test”?

Throughout the recruiting process, people advised me to keep in mind the “airport test,” i.e., to answer the question, “Would I want to hang out with these people if we were stuck together in an airport for four hours?” During my summer internship, I had an extreme experience of the airport test come to fruition. While driving back from a client site three hours away, my team and I got stuck in an 8-hour traffic jam due to an accident on the highway. After a long week, while such a situation was extremely painful, we made the most of it, sharing music that we like, speaking about our experience at Booth, and even celebrating our manager’s birthday in the car with a bar of chocolate we found in our bags. To say the team passed the airport test with flying colors, would be an understatement!

I spent my summer at McKinsey and Co.’s Chicago office, working on a large digital transformation project for a public sector client. The best part about the experience—the team was made up of four Boothies (one each from the MBA class of ’17, ’18, ’19, and ’20)! 

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Get to Know Nicole Newman

Prior to attending Booth, I worked in education on the administration side as a data science and operations manager. My day-to-day varied tremendously. I enjoyed knowing that I made a difference and seeing the impact of my work. After four years in non-profit roles, I decided to take the plunge and apply to business school.

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