This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.
Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.
Continue reading Victory Never Tasted So Good: MillerCoors Case Competition
The world around us is constantly changing and so are we. Throughout our lives, we adopt new hobbies and interests that reflect who we are. Chicago Booth gets it, and encourages students to optimize their MBA experiences to fit their personalities and passions like a glove. For example, this year, the Booth curriculum boasted 18 new courses for students to choose from – more than any other business school.
The spirit of new does not stop there; every year, Boothies enjoy fresh extracurricular programming and opportunities to explore existing hobbies or develop new ones. In this blog, we will cover two new clubs that were just launched by Booth students for Booth students – one official and one unofficial – the Veg and Draft Beer Clubs.
Continue reading NEW AT BOOTH: VEG AND CRAFT BEER CLUBS
What makes Chicago Booth such a special place to be a veteran?
You might guess it’s our unlimited Yellow Ribbon Scholarships that help veterans finance the transition from military to MBA. Or it could be Eric Gleacher’s 2016 donation of $10 Million earmarked to fund veterans’ scholarships.
These are both notable, but to me what makes Booth truly special is the incredible community and camaraderie found among the 82 veterans currently here, and within the hundreds of veterans in our alumni network. It’s a culture that makes you feel warm and welcomed while ensuring that your dreams receive all the support possible from those in a position to help.
Continue reading Camaraderie and Community: Veterans Day at Booth
Nine years ago, Barack Obama returned to Hyde Park for a visit after being elected president of the United States. A lot has changed since then, but one thing remains constant: the change-makers Obama surrounds himself with.
On November 1, I was blessed to have the opportunity to spend an evening with both Barack and Michelle Obama, Chance the Rapper, Lin Manuel-Miranda, Nas, Gloria Estefan, and many more inspiring artists and social leaders to celebrate the kickoff of the Obama Foundation in Hyde Park. The opportunity to see a president and former first lady show so much love and passion for Hyde Park, and to see the incredible individuals who are working to shape the future of Chicago, inspired me to take a night off from midterms and recruiting to refocus on why I am here.
Continue reading Take a Break from Midterms, Get Inspired by Barack Obama and Chance the Rapper, and Know Why You are Here
On the morning of Friday the 22nd of September at 8 AM, I walked into C72 a seminar room at Harper Center, our primary classroom building—with about 4 hours of sleep and a pretty solid headache. For a bit of history, Thursday evenings are typically eventful nights for the Booth community and the recruiting schedule/weekend travel plans usually dissuade students from taking classes on Fridays.
Continue reading Why I Took a Friday Morning 11-Person Lab Course