“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait, this is a product management interview, the tech industry’s equivalent of casing—trial by fire. In a brief 30-minute interview, case questions are supposed to evaluate your product design sense, your understanding of strategy, and sometimes, analytical skills. As I thought about the hours I poured into interview prep my first year, I knew as Booth Tech Group (BTG) co-chair, I wanted to create an even better Tech PM Workshop this year.
The percentage of Boothies who enter tech has nearly doubled since 2013,
from 12% to 20%, and BTG has seen our numbers double, too. We’re proud to say
we match Management Consulting Group in number of members. In general, we are
seeing more students interested in tech. Specifically, they’re looking at
product management, that popular role for new MBAs at Google, Amazon, Facebook,
and others. But what is product management? And do you
need a computer science degree?
Continue reading Tech Product Management Starter Pack
going to sign up for this ‘Tipping Point’ deal?” a friend asked me as we walked
out of one of our Leadership Effectiveness and Development (LEAD)
classes early in the quarter.
replied, “I don’t know – I’m not clear what it is, exactly. A case competition?
With alumni as judges? And you only receive materials the night beforehand?
Sounds intense – and there’s already so much else to do this quarter.”
“I know man – but every second year who did it says it was one of the best parts of LEAD.”
Continue reading A Path To The Tipping Point
When I got into Booth, I was fortunate enough to be chosen as a Kilt’s Marketing Fellow. As a part of this experience, I have had the opportunity to interact with Marketing faculty and alumni at special events and to receive mentorship from a member of the Kilts Center Steering Committee. This experience has been instrumental in shaping my time at Booth as it has paved the way for my path during business school and defined my approach on how to leverage the alumni network at Booth.
Continue reading Reflections of a Kilt’s Marketing Fellow
As the outgoing Booth Experience team, for what seems like the last 10 weeks we’ve been asked how we felt about graduating, so we thought we’d give you a few of our top 10s.
Continue reading #byebooth from the 2017-18 TBE Team
It isn’t often that a young professional gets the chance to meet and engage in meaningful conversations with dozens of CEOs, CMOs, and senior executives, especially in a single afternoon. However, as a Booth student, myself and many of my classmates, had the opportunity to do just that, thanks to the Marketing Day Forum put on by the Kilts Center during Spring Quarter.
Continue reading C-Suite Chats at Marketing Day Forum