Tag Archives: Booth faculty

Who said marketing was soft?

Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements and publicity campaigns. 

It only took one marketing class at Booth to completely change my mind.

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The Biology of Empathy: Lessons Learned from Lab Rats

I have always been amazed at the different hemispheres of the brain: how the left-brain is more logical and analytical, while the right-brain is more intuitive and thoughtful. Many of my Booth classes, such as Power and Influence, the Study of Behavioral Economics, and Consumer Behavior, have trained me, and encouraged me, to look beyond the superficial into the minds—the biases, tastes, and psyches—of our teammates, managers, clients, and customers.

Lucky for me, the most recent Spark Dinner, “The Biology of Empathy,” fell right into the intersection of my interest in neurobiology and the training from these classes, and provided an amazing new perspective and important takeaways. All based on the empathy of rats.

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Booth CReDIT Conference: Highlight Reel

Last week in downtown Chicago, the 13th annual Booth Credit Conference hosted a mix of keynote speakers, case discussions, and panels focused on hot topics facing the industry today. The gathering of Booth alumni participants and students asked some very tough questions. Not to mention we even had a few attendants from the Northside of Chicago from (dare I say) Kellogg?

The Booth student group known as CReDIT (Credit, Restructuring, Debt Investing, and Turnaround Club) had been planning the event for months and luckily the programming went off without a hitch! Let’s revisit the highlights of the day…

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