There are many ways Booth students interact with alumni throughout our MBA experience. Starting at Booth 20/20, a full day of alumni interaction during Orientation, to one-on-one networking, to Booth-sponsored talks, we have the opportunity to see alumni in many different capacities and to hear about their experiences at Booth and beyond. For this installment of the Women at Booth series, I decided to feature one of Booth’s most distinguished alumnae. She has paved her own way forward in the field of Marketing—Deanie Elsner, `92.Continue reading →
“Why are you here and not somewhere else?” is a Booth mantra that manifests itself in many ways in our community. With Booth’s pay-it-forward culture in mind, it was a no-brainer that Reed Semcken and I applied to be the 2018 Marketing West Trek leaders. Booth offers a variety of career treks, ranging from “Bank Week” in New York City to the Healthcare Trek in California. The goal of each is to give students the chance to visit companies and cities where they might want to work.
Our goal was to set up a trip that would allow for a holistic experience for our marketing trekkers; we wanted them to get to see the companies where they might work and the cities where they might live (Seattle and San Francisco).Continue reading Kilts Marketing Trek 2018
“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait, this is a product management interview, the tech industry’s equivalent of casing—trial by fire. In a brief 30-minute interview, case questions are supposed to evaluate your product design sense, your understanding of strategy, and sometimes, analytical skills. As I thought about the hours I poured into interview prep my first year, I knew as Booth Tech Group (BTG) co-chair, I wanted to create an even better Tech PM Workshop this year.
The percentage of Boothies who enter tech has nearly doubled since 2013, from 12% to 20%, and BTG has seen our numbers double, too. We’re proud to say we match Management Consulting Group in number of members. In general, we are seeing more students interested in tech. Specifically, they’re looking at product management, that popular role for new MBAs at Google, Amazon, Facebook, and others. But what is product management? And do you need a computer science degree?Continue reading Tech Product Management Starter Pack
When I got into Booth, I was fortunate enough to be chosen as a Kilt’s Marketing Fellow. As a part of this experience, I have had the opportunity to interact with Marketing faculty and alumni at special events and to receive mentorship from a member of the Kilts Center Steering Committee. This experience has been instrumental in shaping my time at Booth as it has paved the way for my path during business school and defined my approach on how to leverage the alumni network at Booth.
Coming into Booth, I knew for my summer internship that I wanted to recruit for Associate Brand Manager positions in the CPG space, specifically in Chicago. When I heard that MillerCoors was sponsoring a Case Competition through the Kilts Center for Marketing, I was really excited to apply. I formed a team with some of my favorite people at Booth (Lindie Wang, Patrick Yates, David Hanna) and we named our team the Case Crushers. Follow along our timeline below as we tackled the case.