Tag Archives: #BoothMKTG

My Internship Inspired What I Want to Learn

As I sit and write this blog post, I am nearing the end of a truly eye-opening and transformative internship experience at Nestle USA. I am actually one of three Boothies interning here this summer (pictured above), out of a group of four Summer Associates in DC!

I chose Nestle because I wanted to grow my experience in marketing within the food and beverage industry. That said, I ended up learning so much more than I expected: how to work with a cross-functional team, how to analyze a profit & loss statement, how to evaluate food like a true critic, and more than I could ever imagine about everything from powdered coffee creamer to Cold Brew. As the internship unwinds (and class bidding begins), I am left with a sense of what I’d like to learn more about once I get back on campus.

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Top 5 things from classes at Booth used in my Internship

There were many times when I sat through my classes at Booth and thought, what are the main lessons I will remember from this class? I’ve wondered which economic models and strategic frameworks will form my management toolkit as I progress in my career. Luckily, I didn’t need to wait very long to find out. As I go through my Product Management internship at Amazon, I already find myself relying on many lessons covered by my classes at Booth thus far.

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Get to Know Andrea Aractingi

I was born in New York but raised in Beirut, Lebanon, with a brief stint living in Thailand as a child. After graduating from Barnard College with a degree in sociology, I worked for four years in the digital marketing space at a PR agency called Weber Shandwick in NYC. I came to Booth to transition into a brand management position at a food-related CPG company. This summer, I will be interning at Nestle in Washington, DC.

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How I Used Marketing Frameworks in the Beverage Industry

During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team at PepsiCo’s Chicago offices. For my intern project, I was tasked with evaluating the brand’s opportunity within the multicultural consumer segments and developing and recommending a go-to-market strategy. Many of the marketing principles and fundamentals that I had learned throughout my first year of classes applied directly to my project and played a big role in how I approached the work.

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3 Ways Marketing at Booth Led to Summer Internship Success

Before starting my internship in marketing, I was both excited to get back to the workforce, but also terrified how this role could impact my post-MBA position. Making a good impression was extremely important because my performance during the internship determined whether I would secure the full-time offer. And unfortunately, many of the larger companies with marketing roles do not necessarily re-recruit in the fall for full-time, so I did not want to screw it up!

The good news is that the marketing courses at Booth really prepared me to succeed on Day 1 during my internship. I learned a lot during my experience in pharmaceutical marketing this summer and here are the top three reasons why marketing was valuable during my internship.

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