Tag Archives: #BoothMKTG

When Marketing Meets Innovation

When Shota Ido, ’19, applied to Booth, he’d already identified his next career move.  In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation.

Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.

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Women at Booth Series: Alumna Spotlight with Deanie Elsner

There are many ways Booth students interact with alumni throughout our MBA experience. Starting at Booth 20/20, a full day of alumni interaction during Orientation, to one-on-one networking, to Booth-sponsored talks, we have the opportunity to see alumni in many different capacities and to hear about their experiences at Booth and beyond. For this installment of the Women at Booth series, I decided to feature one of Booth’s most distinguished alumnae. She has paved her own way forward in the field of Marketing—Deanie Elsner, `92.

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Kilts Marketing Trek 2018

“Why are you here and not somewhere else?” is a Booth mantra that manifests itself in many ways in our community. With Booth’s pay-it-forward culture in mind, it was a no-brainer that Reed Semcken and I applied to be the 2018 Marketing West Trek leaders.  Booth offers a variety of career treks, ranging from “Bank Week” in New York City to the Healthcare Trek in California. The goal of each is to give students the chance to visit companies and cities where they might want to work.

Our goal was to set up a trip that would allow for a holistic experience for our marketing trekkers; we wanted them to get to see the companies where they might work and the cities where they might live (Seattle and San Francisco).  

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Tech Product Management Starter Pack

“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait, this is a product management interview, the tech industry’s equivalent of casing—trial by fire. In a brief 30-minute interview, case questions are supposed to evaluate your product design sense, your understanding of strategy, and sometimes, analytical skills. As I thought about the hours I poured into interview prep my first year, I knew as Booth Tech Group (BTG) co-chair, I wanted to create an even better Tech PM Workshop this year.

The percentage of Boothies who enter tech has nearly doubled since 2013, from 12% to 20%, and BTG has seen our numbers double, too. We’re proud to say we match Management Consulting Group in number of members. In general, we are seeing more students interested in tech. Specifically, they’re looking at product management, that popular role for new MBAs at Google, Amazon, Facebook, and others. But what is product management? And do you need a computer science degree?

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Reflections of a Kilt’s Marketing Fellow

When I got into Booth, I was fortunate enough to be chosen as a Kilt’s Marketing Fellow. As a part of this experience, I have had the opportunity to interact with Marketing faculty and alumni at special events and to receive mentorship from a member of the Kilts Center Steering Committee. This experience has been instrumental in shaping my time at Booth as it has paved the way for my path during business school and defined my approach on how to leverage the alumni network at Booth.

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