Tag Archives: #BoothMKTG

Deciphering Consumer Desires with Data

For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of numbers—has been a critical lesson for her career as a brand manager. “Data was a big part of my exceptional marketing education at Booth,” she said.

Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.

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When Marketing Meets Innovation

When Shota Ido, ’19, applied to Booth, he’d already identified his next career move.  In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation.

Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.

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My burning questions answered firsthand at Marketing Day Forum

The Kilts Center for Marketing at Booth recently hosted the second annual Marketing Day Forum that brings together students and industry leaders. Through round-table discussions with distinguished Booth Marketing alumni, students have the opportunity to ask questions and have candid conversations about everything from the alumni’s background to successfully navigating a career in Marketing. At the forum and subsequent dinner, I witnessed interesting discussions and had my own burning questions answered.

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Women at Booth Series: Alumna Spotlight with Deanie Elsner

There are many ways Booth students interact with alumni throughout our MBA experience. Starting at Booth 20/20, a full day of alumni interaction during Orientation, to one-on-one networking, to Booth-sponsored talks, we have the opportunity to see alumni in many different capacities and to hear about their experiences at Booth and beyond. For this installment of the Women at Booth series, I decided to feature one of Booth’s most distinguished alumnae. She has paved her own way forward in the field of Marketing—Deanie Elsner, `92.

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Marketing Curriculum Series: Channel Marketing at Booth

After my summer internship in brand management, I knew more than ever that I needed to get a better understanding of managing channel dynamics and product distribution. Just a few of the questions I had to grapple with are: What types of retailers exist and what negotiation tactics should we leverage? What is an exclusive deal and should we pursue one? How do we achieve category captaincy? 

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