Every year, the Marketing Group hosts the Annual Booth Marketing Conference. This year as co-chair, I helped organize the event at the Standard Club in downtown Chicago and it proved to be a rewarding leadership experience that was also personally close to my heart. The goal of the conference is to educate students about new trends in marketing, allow them to meet and hear the stories and challenges of successful marketers, and provide an opportunity for students to engage with a variety of companies, all while considering marketing as a future career.Continue reading New Frontiers in Digital and Data: Planning Booth’s Marketing Conference
For many technologists, Adobe is an example of innovation, collaboration, and impact. I still remember visiting the Adobe office in San Jose, as part of the tech trek last year, and was in awe with the tailored “customer experience” created by Adobe employees. As visitors, we were taken care of every step of the way, just as actual Adobe customers are when they interact with Adobe’s products. I always wondered, how did Adobe’s leadership excel at staying ahead of the enterprise marketing industry while creating great employee culture? The answer, in part, lies with its CEO, Shantanu Narayan.Continue reading Next Generation Storytelling: A conversation with the CEO of Adobe
Amidst the many activities competing for Booth students’ time (e.g., recruiting, classwork, student groups, social events), a full classroom of students made it their priority during lunchtime to hear Booth alum Andy Schmeltz, ’97, speak about his career in the pharma space, where he is now the Global President and General Manager of Pfizer Oncology, which has a portfolio of 22 different medicines and is responsible for over $7B in annual revenue.Continue reading What I learned from Pfizer’s Global President
In October, the Kilts Center for Marketing hosted a talk with Ann Mukherjee, ’94, Global CMO at SC Johnson & Son. As I sat in a room full of my fellow students, watching Ann, take the stage, I was ready to hear a story of a career journey, successes in different roles, and marketing at SC Johnson & Son. What I took away, though, was much more meaningful—the inspiration to be a strategic storyteller and the courage to be an authentic leader, unafraid of failure.Continue reading CMO Insights: A Story of Sustainable Growth
For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of numbers—has been a critical lesson for her career as a brand manager. “Data was a big part of my exceptional marketing education at Booth,” she said.
Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.Continue reading Deciphering Consumer Desires with Data