Tag Archives: #BoothMKTG

From Intern to Full-Time Product Manager at TripAdvisor

For those of us who want to pursue careers in marketing and product management, Chicago Booth and the Kilts Center for Marketing prepare us for our summer internships, and ultimately our full-time positions. In this series, a couple of my classmates and I share how Booth helped us achieve success in our dream jobs.

Over last summer, I interned as a product manager at TripAdvisor on the Restaurants team. As this was my first professional experience in product management, I relied on many of the marketing skills I learned at Booth during my first year in order to have a successful internship.

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C-Suite Chats at Marketing Day Forum

It isn’t often that a young professional gets the chance to meet and engage in meaningful conversations with dozens of CEOs, CMOs, and senior executives, especially in a single afternoon. However, as a Booth student, myself and many of my classmates, had the opportunity to do just that, thanks to the Marketing Day Forum put on by the Kilts Center during Spring Quarter.

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Who said marketing was soft?

Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements and publicity campaigns. 

It only took one marketing class at Booth to completely change my mind.

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Victory Never Tasted So Good: MillerCoors Case Competition

This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.

Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.

Continue reading Victory Never Tasted So Good: MillerCoors Case Competition