Tag Archives: Brand Management

Psychologist to Marketer, Part III: The Internship

In case you missed my previous posts on career switching and marketing classes at Booth, let me bring you up to speed. Prior to Booth, I trained as a clinical psychologist and worked as an assistant professor. Currently, I am a second year student at Booth pursuing a career in marketing. Over the summer, I was an associate brand manager intern with a large consumer packaged goods company. In this post, I will describe my internship experience in hopes that it will give you a sense of what an internship in brand management is like.
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Summer Internship Series: Brand Management in Chicago

Curious about what a Brand Manager does all day? You’re in luck! This week Justen shared with TBE what it’s like to spend the summer getting a taste (no pun intended) of the Associate Brand Manager role at Kraft Foods. Check out his post below to learn more about his internship and how Booth prepared him for a transition into marketing.

– Beth
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