One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare me for this new world of marketing. However, I wondered, do real companies really follow a data-centered approach to marketing? Can I be a good marketer without running crazy algorithmic models? Will Booth really prepare me for this changing world?
The answer to all of these questions: absolutely yes.
Continue reading What Does Data-Driven Marketing Really Mean?
But I Thought I Was Going to be a Portfolio Manager: Becoming a Successful Career Switcher in Business School
One of the biggest pros to coming to business school is the opportunity, so rarely found in “real life,” to break into fields that are difficult to enter from another industry or function area. The degree is a reset button for those of us who’ve decided that what we’ve been doing isn’t, well, doing it for us.
Continue reading Excel Monkey Decides To Switch It Up
Congratulations everyone who were admitted to Chicago Booth in Round One! This post continues my story about how Booth helped me switch careers from finance to technology.
Continue reading Switching things up, Part II: Tech @ Booth
Before business school, I was working at Credit Suisse in their Investment Banking division. The world of banking helped me understand how big corporates do business and gave me an opportunity to meet senior management of some of the biggest companies in the world. It was a dynamic and financially rewarding job. However, having fallen in love with technology during my undergrad, I missed being involved in the next wave of technology products. While I was busy clocking 80-100 hours every week in my banking job, the world of technology was becoming more exciting with each passing day. I couldn’t stay away any longer and decided to switch careers to technology. Continue reading Switching things up, Part I: From I-Banking to Tech
As a career-switcher moving from psychology to marketing, Booth’s marketing coursework has been important for giving me the knowledge and skills I need to transition successfully to a new career. Although I have enjoyed many of my courses at Booth, I want to highlight my favorite courses here (in no particular order). Continue reading Psychologist to Marketer, Part II: Staying the Course