Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements and publicity campaigns.
It only took one marketing class at Booth to completely change my mind.
Continue reading Who said marketing was soft?
What do you do when you have a chance to present to people who can be connections for you and help you with your goals?
That is what the New Venture Challenge class experience teaches participants in the ten weeks they spend as part of the course As the New Venture Challenge (NVC) enters its final round this week, the businesses that have gone through it have evolved and so have the entrepreneurs and their teams. Those selected for NVC have to take the class, which includes two rounds of pitching to potential investors. I sat in one of the pitching sessions and it was a wonderful learning experience even though I wasn’t trying to get any idea sold.
Continue reading Perfecting the Ask – An NVC classroom experience
This is the third installment of our “More Than a Finance School” series. In this edition, hear from students who are pursuing fields outside of financial services, such as energy and technology, impact investing and social entrepreneurship, and even the entertainment industry.
Continue reading More Than a Finance School
Joe Osnoss addresses a packed room of students gathered for Entrepreneurial Finance & Private Equity (EFPE) taught by Professor Steven Kaplan, one of Booth’s most coveted and ‘expensive’ (in terms of bid points, of course!) classes. Joe Osnoss is Managing Director at Silver Lake Partners, and is a leading voice in the Private Equity world – he discusses nuances in taxation with the same ease that he talks about negotiating with stakeholders across the deal table. What I like about the lecture is his ability to ‘zoom in’ – with incredible mastery over financial intricacies, and at the same time ‘zoom out’ – weaving several years of investing experience into his judgment.
This is one of the core aspects of the Chicago Booth Curriculum – it integrates deep academic research with speakers from industry who offer relevant and actionable insight on how to apply a theoretical framework in business.
Continue reading Learning from the Best
One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare me for this new world of marketing. However, I wondered, do real companies really follow a data-centered approach to marketing? Can I be a good marketer without running crazy algorithmic models? Will Booth really prepare me for this changing world?
The answer to all of these questions: absolutely yes.
Continue reading What Does Data-Driven Marketing Really Mean?