Tag Archives: Internship

Getting to the Farm via B-School

One of the perks of designing your own MBA and your own internship is being able to set work aside for a moment so you can sit by a creek and watch the sun set beautifully. Before coming to Booth, I was a consultant in Lagos, Nigeria, where I saw most of my sunsets through the window of an office building or a vehicle in traffic.

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What’s In My Bag? Summer Internship Edition

Hi everyone! I’m Faria Jabbar, a second year at Booth. I’m excited to share my Booth experience with you over the course of this year, and hopefully help you imagine what your own Booth experience could look like. It’s hard to predict what this year will bring, but expect a lot of posts from me about marketing, exploring Chicago, and my interest in retail/style.

As of now, I stand on the other side of some of the most fun and intense 10 weeks I’ve ever had. This summer I had the opportunity to make the switch from marketing consulting to the brand marketing, working as a marketing intern at Nestle’s Ice Cream division in Oakland, CA. Specifically, I worked on developing a Marketing Plan for a No Sugar Added ice cream, as well as a shelf schematic (determining ice cream flavors that should be on shelf in the grocery store).

A big question mark I had before starting school was around the summer internship – what do you actually do? The answer varies a lot depending on the internship – but hopefully a look at what was in my bag this summer will provide some insight into the world of brand marketing.

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Sympathy for the Intern: an intro post

Please allow me to introduce myself, I am a man of unconventional taste. I am not the stereotypical Boothie, I have not recruited for banking nor management consulting. I do not understand NFL’s rules and do not live in MPP. So, if you expect to learn about Wall Street networking, I am sorry to disappoint you. I will be sharing my experiences at Booth from the eyes of a passionate nerd. Often enough, I will be writing about the Soccer Club, off-campus recruiting, life as an international student, the social scene, Innovation Consulting, Random Walk, long-distance relationships, and food.

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Psychologist to Marketer, Part III: The Internship

In case you missed my previous posts on career switching and marketing classes at Booth, let me bring you up to speed. Prior to Booth, I trained as a clinical psychologist and worked as an assistant professor. Currently, I am a second year student at Booth pursuing a career in marketing. Over the summer, I was an associate brand manager intern with a large consumer packaged goods company. In this post, I will describe my internship experience in hopes that it will give you a sense of what an internship in brand management is like.
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