As I sit and write this blog post, I am nearing the end of a truly eye-opening and transformative internship experience at Nestle USA. I am actually one of three Boothies interning here this summer (pictured above), out of a group of four Summer Associates in DC!
I chose Nestle because I wanted to grow my experience in marketing within the food and beverage industry. That said, I ended up learning so much more than I expected: how to work with a cross-functional team, how to analyze a profit & loss statement, how to evaluate food like a true critic, and more than I could ever imagine about everything from powdered coffee creamer to Cold Brew. As the internship unwinds (and class bidding begins), I am left with a sense of what I’d like to learn more about once I get back on campus.
Continue reading My Internship Inspired What I Want to Learn
During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team at PepsiCo’s Chicago offices. For my intern project, I was tasked with evaluating the brand’s opportunity within the multicultural consumer segments and developing and recommending a go-to-market strategy. Many of the marketing principles and fundamentals that I had learned throughout my first year of classes applied directly to my project and played a big role in how I approached the work.
Continue reading How I Used Marketing Frameworks in the Beverage Industry
Business school can generally be broken down into three main components; studying, socializing, and soliciting (a job). While the first two are fairly straightforward in aims and objectives, that third prong can often be the cause of the greatest variance and corresponding stress levels.
There is no good way to avoid that reality. Finding meaningful full-time employment following a large investment in getting an MBA can be a daunting task, and one that doesn’t always have a clear solution or light at the end of the tunnel.
You may be overwhelmed with the number of avenues and companies available to you. A goal may feel unattainable because a lack of previous experience or a competitive landscape. Or your own preferences may shift after being introduced to new material.
I’m not here to tell you it’ll all be ok (it will without a doubt). I also don’t have specific methods to reducing that stress. But I’m here to point out the really great aspects of recruiting, and why a lot of that perceived trial and tribulation is a result of premium opportunity.
Continue reading Recruiting, It’s Not So Bad
Advertising has changed dramatically since the Sterling Cooper / Mad Men days. Although there are quite a few Don Drapers out there pitching their big ideas, advertising today has evolved into a new form that amalgamates creativity with data analytics and technology. And this is the world that I will be part of after graduation.
Continue reading Becoming Don Draper
In keeping with my trend of threes, here’re three things I recommend early career candidates keep in mind as they dive into the MBA research process:
1. Why you want an MBA (important) and why you want an MBA now (incredibly important). This is a no-brainer. Asking why you want to get an MBA is in almost any application you’ll pick up, and you should have a clear answer to this question. However, as an early-career candidate, there’s also an imbedded question here – you should be ready to describe why you want an MBA today. There is no right answer to this question – but it’s definitely something you should be thinking about.
Continue reading Three Things to Keep in Mind as an Early-Career Candidate