Tag Archives: IntroPost

What’s In My Bag? Summer Internship Edition

Hi everyone! I’m Faria Jabbar, a second year at Booth. I’m excited to share my Booth experience with you over the course of this year, and hopefully help you imagine what your own Booth experience could look like. It’s hard to predict what this year will bring, but expect a lot of posts from me about marketing, exploring Chicago, and my interest in retail/style.

As of now, I stand on the other side of some of the most fun and intense 10 weeks I’ve ever had. This summer I had the opportunity to make the switch from marketing consulting to the brand marketing, working as a marketing intern at Nestle’s Ice Cream division in Oakland, CA. Specifically, I worked on developing a Marketing Plan for a No Sugar Added ice cream, as well as a shelf schematic (determining ice cream flavors that should be on shelf in the grocery store).

A big question mark I had before starting school was around the summer internship – what do you actually do? The answer varies a lot depending on the internship – but hopefully a look at what was in my bag this summer will provide some insight into the world of brand marketing.

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Hiking and Reflecting

Sweat drips down my face and I’ve been hiking for two hours. At this point, I’m just concentrating on putting one foot in front of the other. Then we get to a clearing and I see majestic rock formations. Time for pictures! Instagram filter, check. Ummm…I’m closing my eyes in this one. Do you mind taking it again? On to the next trail!

While some of my classmates are busy having adventures in Asia, Europe, Africa, I’m in the exotic land of…Illinois! Starved Rock State Park is only two hours away by car and it’s a nice place to go to get away from the hustle and bustle of the big city. It’s a place not many of my classmates know about, but it’s very familiar to me. I moved to Chicago when I was in high school and have lived here since (except for two years in Korea, 3 months in France, and a summer in Paraguay). As a Booth Experience blogger, some of my posts may cover similar hidden gems in and around Chicago, although I must admit that my fellow Class of 2016 Boothies from other cities have been doing a pretty good job of exploring in just the year they’ve been here!

But that’s not only reason I wanted to write about my hike at Starved Rock State Park. I realized as I was walking that it’s actually a pretty good analogy for MY interpretation of life in business school. For some of you laboring to finish the GMAT or write those essays, it might feel like you’re scaling a mountain and if you just get to the top, it will be smooth sailing from there. As Boothies, we can fall prey to the same thinking (if I just get this perfect internship, I’m set!) What I’ve gradually been realizing during my time here is that it’s more like a long hike through a wooded trail. Yes, there will be highs and lows, and you might change your mind about what you want to do “when you grow up” several times. The great news is that the flexibility at Booth allows you to choose your own trail. You might go left while others go right, but here at Booth, that’s ok!

If you do find that your path is leading you towards Booth, you can look forward to a community that will support you. Even though a large part of why I came to Booth was to transition to a new career path, I know that what I’m learning through my classes, extracurricular activities, and the Booth community, goes beyond just helping me get that first job. I’m gaining skills and making friendships that I can carry throughout the whole rest of my career, and THAT, to answer the question posed by my fellow blogger, Gordon, is why I’m here and not somewhere else.

Sympathy for the Intern: an intro post

Please allow me to introduce myself, I am a man of unconventional taste. I am not the stereotypical Boothie, I have not recruited for banking nor management consulting. I do not understand NFL’s rules and do not live in MPP. So, if you expect to learn about Wall Street networking, I am sorry to disappoint you. I will be sharing my experiences at Booth from the eyes of a passionate nerd. Often enough, I will be writing about the Soccer Club, off-campus recruiting, life as an international student, the social scene, Innovation Consulting, Random Walk, long-distance relationships, and food.

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