Chicago Booth is an institution that encourages its students to empirically explore hypotheses by taking a data-driven and multidisciplinary approach to marketing. As a career switcher and a Kilts Marketing Fellow, I was able to apply this culture to my first experiential learning opportunity as part of the 2019 Kilts Center for Marketing Case Competition.Continue reading USING “NOT YOUR GRANDFATHER’S MARKETING” To Win The MARKETING CASE COMPETITION
For many technologists, Adobe is an example of innovation, collaboration, and impact. I still remember visiting the Adobe office in San Jose, as part of the tech trek last year, and was in awe with the tailored “customer experience” created by Adobe employees. As visitors, we were taken care of every step of the way, just as actual Adobe customers are when they interact with Adobe’s products. I always wondered, how did Adobe’s leadership excel at staying ahead of the enterprise marketing industry while creating great employee culture? The answer, in part, lies with its CEO, Shantanu Narayan.Continue reading Next Generation Storytelling: A conversation with the CEO of Adobe
Amidst the many activities competing for Booth students’ time (e.g., recruiting, classwork, student groups, social events), a full classroom of students made it their priority during lunchtime to hear Booth alum Andy Schmeltz, ’97, speak about his career in the pharma space, where he is now the Global President and General Manager of Pfizer Oncology, which has a portfolio of 22 different medicines and is responsible for over $7B in annual revenue.Continue reading What I learned from Pfizer’s Global President
For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of numbers—has been a critical lesson for her career as a brand manager. “Data was a big part of my exceptional marketing education at Booth,” she said.
Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.Continue reading Deciphering Consumer Desires with Data
When Shota Ido, ’19, applied to Booth, he’d already identified his next career move. In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation.
Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.Continue reading When Marketing Meets Innovation