Tag Archives: Kilts Center

4 Reasons to Go to Booth for Your Career in Marketing

Chicago Booth has always had a strong reputation for finance and economics (8 Nobel Prizes, but who’s counting?). Much has been said about its offerings in those disciplines so I’ll let Booth’s reputation speak for itself. What I really want to do is shed light on what it means to study marketing at Booth. I want to share why I decided to come to Booth to pursue marketing and why I believe Booth is a fantastic marketing school, particularly in these data-driven times.

Here are 4 reasons I chose Booth for a career in marketing.

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How I Used Marketing Frameworks in the Beverage Industry

During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team at PepsiCo’s Chicago offices. For my intern project, I was tasked with evaluating the brand’s opportunity within the multicultural consumer segments and developing and recommending a go-to-market strategy. Many of the marketing principles and fundamentals that I had learned throughout my first year of classes applied directly to my project and played a big role in how I approached the work.

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3 Ways Marketing at Booth Led to Summer Internship Success

Before starting my internship in marketing, I was both excited to get back to the workforce, but also terrified how this role could impact my post-MBA position. Making a good impression was extremely important because my performance during the internship determined whether I would secure the full-time offer. And unfortunately, many of the larger companies with marketing roles do not necessarily re-recruit in the fall for full-time, so I did not want to screw it up!

The good news is that the marketing courses at Booth really prepared me to succeed on Day 1 during my internship. I learned a lot during my experience in pharmaceutical marketing this summer and here are the top three reasons why marketing was valuable during my internship.

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From Intern to Full-Time Product Manager at TripAdvisor

For those of us who want to pursue careers in marketing and product management, Chicago Booth and the Kilts Center for Marketing prepare us for our summer internships, and ultimately our full-time positions. In this series, a couple of my classmates and I share how Booth helped us achieve success in our dream jobs.

Over last summer, I interned as a product manager at TripAdvisor on the Restaurants team. As this was my first professional experience in product management, I relied on many of the marketing skills I learned at Booth during my first year in order to have a successful internship.

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C-Suite Chats at Marketing Day Forum

It isn’t often that a young professional gets the chance to meet and engage in meaningful conversations with dozens of CEOs, CMOs, and senior executives, especially in a single afternoon. However, as a Booth student, myself and many of my classmates, had the opportunity to do just that, thanks to the Marketing Day Forum put on by the Kilts Center during Spring Quarter.

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