Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements and publicity campaigns.
It only took one marketing class at Booth to completely change my mind.
Continue reading Who said marketing was soft?
This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.
Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.
Continue reading Victory Never Tasted So Good: MillerCoors Case Competition
Over the past several years, Booth has invested significantly in many areas of concentration outside of the traditional finance field. The Kilts Center for Marketing is one of the great beneficiaries of that effort. In addition to sponsoring research and strengthening the marketing curriculum, Kilts invites top industry leaders to campus to share their experience with Booth students firsthand. Cognizant of the growing interest in the technology industry, the Kilts Center for Marketing invited an industry powerhouse that epitomizes marketing success and leadership in the technology industry: Gary Briggs, the Chief Marketing Officer at Facebook.
Continue reading What’s on your mind, Gary Briggs?
What is in your mind when someone mentions a business with more than 100 million monthly (27 million daily) active users? For me, social network and instant messaging seemed to be the only safe bets – it is the same size as Pinterest or LinkedIn according to Statista 2016 data. But let’s try harder and I will give you some hints – the average session length is around 40 minutes… in a row! Still no clue?
Continue reading LoL – Not Only Short for Laugh out Loud