“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait, this is a product management interview, the tech industry’s equivalent of casing—trial by fire. In a brief 30-minute interview, case questions are supposed to evaluate your product design sense, your understanding of strategy, and sometimes, analytical skills. As I thought about the hours I poured into interview prep my first year, I knew as Booth Tech Group (BTG) co-chair, I wanted to create an even better Tech PM Workshop this year.
The percentage of Boothies who enter tech has nearly doubled since 2013,
from 12% to 20%, and BTG has seen our numbers double, too. We’re proud to say
we match Management Consulting Group in number of members. In general, we are
seeing more students interested in tech. Specifically, they’re looking at
product management, that popular role for new MBAs at Google, Amazon, Facebook,
and others. But what is product management? And do you
need a computer science degree?
Continue reading Tech Product Management Starter Pack
When I got into Booth, I was fortunate enough to be chosen as a Kilt’s Marketing Fellow. As a part of this experience, I have had the opportunity to interact with Marketing faculty and alumni at special events and to receive mentorship from a member of the Kilts Center Steering Committee. This experience has been instrumental in shaping my time at Booth as it has paved the way for my path during business school and defined my approach on how to leverage the alumni network at Booth.
Continue reading Reflections of a Kilt’s Marketing Fellow
Coming into Booth, I knew for my summer internship that I wanted to recruit for Associate Brand Manager positions in the CPG space, specifically in Chicago. When I heard that MillerCoors was sponsoring a Case Competition through the Kilts Center for Marketing, I was really excited to apply. I formed a team with some of my favorite people at Booth (Lindie Wang, Patrick Yates, David Hanna) and we named our team the Case Crushers. Follow along our timeline below as we tackled the case.
Continue reading MillerCoors Timeline: Marketing Case Competition
Chicago Booth has always had a strong reputation for finance and economics (8 Nobel Prizes, but who’s counting?). Much has been said about its offerings in those disciplines so I’ll let Booth’s reputation speak for itself. What I really want to do is shed light on what it means to study marketing at Booth. I want to share why I decided to come to Booth to pursue marketing and why I believe Booth is a fantastic marketing school, particularly in these data-driven times.
Here are 4 reasons I chose Booth for a career in marketing.
Continue reading 4 Reasons to Go to Booth for Your Career in Marketing
During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team at PepsiCo’s Chicago offices. For my intern project, I was tasked with evaluating the brand’s opportunity within the multicultural consumer segments and developing and recommending a go-to-market strategy. Many of the marketing principles and fundamentals that I had learned throughout my first year of classes applied directly to my project and played a big role in how I approached the work.
Continue reading How I Used Marketing Frameworks in the Beverage Industry