Over the past several years, Booth has invested significantly in many areas of concentration outside of the traditional finance field. The Kilts Center for Marketing is one of the great beneficiaries of that effort. In addition to sponsoring research and strengthening the marketing curriculum, Kilts invites top industry leaders to campus to share their experience with Booth students firsthand. Cognizant of the growing interest in the technology industry, the Kilts Center for Marketing invited an industry powerhouse that epitomizes marketing success and leadership in the technology industry: Gary Briggs, the Chief Marketing Officer at Facebook.
What is in your mind when someone mentions a business with more than 100 million monthly (27 million daily) active users? For me, social network and instant messaging seemed to be the only safe bets – it is the same size as Pinterest or LinkedIn according to Statista 2016 data. But let’s try harder and I will give you some hints – the average session length is around 40 minutes… in a row! Still no clue?