Coming into Booth, I knew for my summer internship that I wanted to recruit for Associate Brand Manager positions in the CPG space, specifically in Chicago. When I heard that MillerCoors was sponsoring a Case Competition through the Kilts Center for Marketing, I was really excited to apply. I formed a team with some of my favorite people at Booth (Lindie Wang, Patrick Yates, David Hanna) and we named our team the Case Crushers. Follow along our timeline below as we tackled the case.
Chicago Booth has always had a strong reputation for finance and economics (8 Nobel Prizes, but who’s counting?). Much has been said about its offerings in those disciplines so I’ll let Booth’s reputation speak for itself. What I really want to do is shed light on what it means to study marketing at Booth. I want to share why I decided to come to Booth to pursue marketing and why I believe Booth is a fantastic marketing school, particularly in these data-driven times.
Here are 4 reasons I chose Booth for a career in marketing.
Before starting my internship in marketing, I was both excited to get back to the workforce, but also terrified how this role could impact my post-MBA position. Making a good impression was extremely important because my performance during the internship determined whether I would secure the full-time offer. And unfortunately, many of the larger companies with marketing roles do not necessarily re-recruit in the fall for full-time, so I did not want to screw it up!
The good news is that the marketing courses at Booth really prepared me to succeed on Day 1 during my internship. I learned a lot during my experience in pharmaceutical marketing this summer and here are the top three reasons why marketing was valuable during my internship.
It isn’t often that a young professional gets the chance to meet and engage in meaningful conversations with dozens of CEOs, CMOs, and senior executives, especially in a single afternoon. However, as a Booth student, myself and many of my classmates, had the opportunity to do just that, thanks to the Marketing Day Forum put on by the Kilts Center during Spring Quarter.