Chicago Booth has always had a strong reputation for finance and economics (8 Nobel Prizes, but who’s counting?). Much has been said about its offerings in those disciplines so I’ll let Booth’s reputation speak for itself. What I really want to do is shed light on what it means to study marketing at Booth. I want to share why I decided to come to Booth to pursue marketing and why I believe Booth is a fantastic marketing school, particularly in these data-driven times.
Here are 4 reasons I chose Booth for a career in marketing.