Tag Archives: Marketing

USING “NOT YOUR GRANDFATHER’S MARKETING” To Win The MARKETING CASE COMPETITION

Chicago Booth is an institution that encourages its students to empirically explore hypotheses by taking a data-driven and multidisciplinary approach to marketing. As a career switcher and a Kilts Marketing Fellow, I was able to apply this culture to my first experiential learning opportunity as part of the 2019 Kilts Center for Marketing Case Competition.

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Sell Day: What Happens After the Offer

In business school, you spend a large fraction of fall quarter recruiting, and even more time in winter interviewing with companies you hope to intern for. What doesn’t get discussed as much is what takes place after the offer, as the company (or several companies, if you’re lucky) attempt to entice you with a weekend getaway that will leave you with a favorable impression of the firm and your potential colleagues.

I still remember my first Sell Weekend as if it were yesterday. Because of Booth’s academic rigor in analytics and marketing, I was fortunate to receive an offer for the Walmart 2019 Summer Merchandising Internship.

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CMO Insights: A Story of Sustainable Growth

In October, the Kilts Center for Marketing hosted a talk with Ann Mukherjee, ’94, Global CMO at SC Johnson & Son. As I sat in a room full of my fellow students, watching Ann, take the stage, I was ready to hear a story of a career journey, successes in different roles, and marketing at SC Johnson & Son. What I took away, though, was much more meaningful—the inspiration to be a strategic storyteller and the courage to be an authentic leader, unafraid of failure.

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Deciphering Consumer Desires with Data

For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of numbers—has been a critical lesson for her career as a brand manager. “Data was a big part of my exceptional marketing education at Booth,” she said.

Here, Lindie reveals how her marketing education experience at Booth is transforming her post-MBA career and discusses her outlook on the future of marketing.

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When Marketing Meets Innovation

When Shota Ido, ’19, applied to Booth, he’d already identified his next career move.  In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation.

Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. Upon graduation, he’s joining Adobe as a product manager in the tech giant’s San Jose, California-based office.

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