This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.
Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.
Continue reading Victory Never Tasted So Good: MillerCoors Case Competition
I get it okay – between the rockstar Economics professors and Finance gurus walking around these halls – it can be easy to think that Booth is a haven for the quant-inclined. And I won’t lie to you, it is. Notwithstanding the explosion in applications for big data, Booth’s analytical foundation has offered a great springboard for many students who are interested in careers outside of finance as well. Let them tell you in their own words:
Continue reading More than a finance school
Entering my second year, I realized that packing more exciting things into an already busy-enough schedule is what we have become really good at. One of the most important secrets to make everything work is the people around me. During the course of the past 4 months, I was lucky enough to join a fantastic journey about virtual reality.
Read on to find out how a handful of us Booth students made our mark on the media and entertainment industry with our winning market strategy pitch for TV and online video innovation.
Continue reading VR for Cable Companies? Booth Students Capture Another Win with Comcast Case Competition
What is in your mind when someone mentions a business with more than 100 million monthly (27 million daily) active users? For me, social network and instant messaging seemed to be the only safe bets – it is the same size as Pinterest or LinkedIn according to Statista 2016 data. But let’s try harder and I will give you some hints – the average session length is around 40 minutes… in a row! Still no clue?
Continue reading LoL – Not Only Short for Laugh out Loud
I was born and raised in Panama City, Panama. I started my life in the corporate world when I turned 20, as a Customer Finance Manager at Procter & Gamble, and completed my undergrad degree at night, while working during the day. I loved this world and was completely fascinated by the complexity, the excitement, the love for the brands, the interactions with consumers, the brilliant people that I worked with, and much more. A couple of years later, I decided I wanted to pursue a marketing career in the health & beauty industry, so I took a job as a Product Manager at L’Oreal. Even though I was in what I call, “the best school for Marketing and Business”, especially for emerging markets, I felt trapped in a bubble I couldn’t get out of. When I recognized this, I made the decision to pursue a more impactful and broader perspective of business through an MBA, rather than just continuing a traditional path of a CPG marketer. This is when I decided I wanted to pursue an MBA in the United States
Continue reading →
Valerie Angelkos Quintero is a second-year Booth student recently featured on MBA Mama. She wanted to share her story with The Booth Experience.