Tag: Marketing

Perseverance and Support

I was born and raised in Panama City, Panama. I started my life in the corporate world when I turned 20, as a Customer Finance Manager at Procter & Gamble, and completed my undergrad degree at night, while working during the day. I loved this...

Coffee on the Third Floor – Jean-Pierre Dubé

Even if you have a remote interest in marketing at Booth, Jean-Pierre Dubé is your guy. In his roles as the Sigmund E. Edelstone Professor of Marketing, director of the Kilts Marketing Center, and the course scheduler for the Marketing department...

What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare...

What’s In My Bag? Summer Internship Edition

Hi everyone! I’m Faria Jabbar, a second year at Booth. I’m excited to share my Booth experience with you over the course of this year, and hopefully help you imagine what your own Booth experience could look like. It’s hard to predict what this year...