In business school, you spend a large fraction of fall quarter recruiting, and even more time in winter interviewing with companies you hope to intern for. What doesn’t get discussed as much is what takes place after the offer, as the company...
In October, the Kilts Center for Marketing hosted a talk with Ann Mukherjee, ’94, Global CMO at SC Johnson & Son. As I sat in a room full of my fellow students, watching Ann, take the stage, I was ready to hear a story of a career journey...
For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of...
When Shota Ido, ’19, applied to Booth, he’d already identified his next career move. In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation. Now, thanks in part to...
The Kilts Center for Marketing at Booth recently hosted the second annual Marketing Day Forum that brings together students and industry leaders. Through round-table discussions with distinguished Booth Marketing alumni, students have the...