Tag: Marketing

Kilts Marketing Trek 2018

“Why are you here and not somewhere else?” is a Booth mantra that manifests itself in many ways in our community. With Booth’s pay-it-forward culture in mind, it was a no-brainer that Reed Semcken and I applied to be the 2018 Marketing West...

Tech Product Management Starter Pack

“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait, this is a product management interview, the tech industry’s equivalent of casing—trial by fire. In a brief 30-minute interview...

Reflections of a Kilt’s Marketing Fellow

When I got into Booth, I was fortunate enough to be chosen as a Kilt’s Marketing Fellow. As a part of this experience, I have had the opportunity to interact with Marketing faculty and alumni at special events and to receive mentorship from a member...