Tag Archives: Media

VR for Cable Companies? Booth Students Capture Another Win with Comcast Case Competition

Entering my second year, I realized that packing more exciting things into an already busy-enough schedule  is what we have become really good at. One of the most important secrets to make everything work is the people around me. During the course of the past 4 months, I was lucky enough to join a fantastic journey about virtual reality.

Read on to find out how a handful of us Booth students made our mark on the media and entertainment industry with our winning market strategy pitch for TV and online video innovation.

Continue reading VR for Cable Companies? Booth Students Capture Another Win with Comcast Case Competition

NFL, MLB, the Food Network…and Big Data? A Uniquely Booth New York Media, Entertainment, and Sports Trek

Jeffrey Chao is a first year student at Chicago Booth. As an active member of the Media, Entertainment, and Sports Group (MESG), Jeffrey helped organize MESG’s New York Career Trek in January. Once upon a time in college, Jeffrey interned for Major League Baseball and the National Football League, and he was excited to revisit his old stomping grounds. Jeffrey was recently elected Co-Chair of MESG, and looks forward to helping plan events such as the Trek and the annual MESG Sports Symposium, which he attended this past November and wrote about here.
 
–Matthew Richman
 

Continue reading NFL, MLB, the Food Network…and Big Data? A Uniquely Booth New York Media, Entertainment, and Sports Trek

Media, Entertainment, and Sports Conference Experience

Welcome back. We are regularly trying to provide a wide variety of student perspectives that can help to highlight the social culture at Booth and the type of activities you can involve yourself in. For this posting, John Clinton, one of the co-chairs of Booth’s Media, Entertainment and Sports Group (MESG), has offered to share his experience in arranging the group’s annual conference. To provide a little context, every year this student led group arranges a symposium (over 110 participants from 5+ states) to discuss relevant issues and help educate students interested in pursuing a career in media, entertainment or sports. This year, the group had several keynote speakers to include Tom Ricketts, Chairman and owner of the Chicago Cubs and Patrick Benetucci, a President at Leo Burnett (both Booth alums). The conference is a tremendous amount of work to set up but is an incredibly popular event and was even covered by the Sun Times and the Chicago Tribune. So, without further delay, here is John: Continue reading Media, Entertainment, and Sports Conference Experience