This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.
Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.
Continue reading Victory Never Tasted So Good: MillerCoors Case Competition
Nine years ago, Barack Obama returned to Hyde Park for a visit after being elected president of the United States. A lot has changed since then, but one thing remains constant: the change-makers Obama surrounds himself with.
On November 1, I was blessed to have the opportunity to spend an evening with both Barack and Michelle Obama, Chance the Rapper, Lin Manuel-Miranda, Nas, Gloria Estefan, and many more inspiring artists and social leaders to celebrate the kickoff of the Obama Foundation in Hyde Park. The opportunity to see a president and former first lady show so much love and passion for Hyde Park, and to see the incredible individuals who are working to shape the future of Chicago, inspired me to take a night off from midterms and recruiting to refocus on why I am here.
Continue reading Take a Break from Midterms, Get Inspired by Barack Obama and Chance the Rapper, and Know Why You are Here
Do you sometimes feel like less of a Gene Fama and more like a Gene Hackman? Want to practice your story-writing to prepare for internship recruiting? Want to show that you’re the funniest person at Booth? Want to prove you have the most entertaining cohort? I have some good news for you.
Continue reading Alright, I’m Ready for My Close-Up: The Phoenix Film Festival
Over the course of last year, a team of our fellow Boothies took on a $1 billion challenge against several other universities to see which school could best invest the theoretical sum of money in commercial real estate. The Booth team’s unique strategy beat out the rest of the Real Confidence University Challenge participants and earned them the $30,000 grand prize (in real money). The Booth team returned 23.86% on their portfolio over the course of the year and cleared the runner up of 32 teams by 4.80%. Hear what a couple of the team members have to say about their winning two-point approach and how Booth set them up for success.
Continue reading $1 Billion Real Confidence Challenge
This summer, 24 members of the Class of 2019 got a head start to their Booth experience through the pre-MBA program called Startup Summer. Across the globe, soon-to-be Booth students were paired with Booth-founded startups to explore their entrepreneurial function and industry goals. Cofounded by Booth alumna Andrea Sreshta, ’16, LuminAID is a women-founded Chicago-based startup that makes solar-powered inflatable lanterns for disaster relief and outdoor recreation. Find out what incoming Booth students Erich Bao, Jessica Goldberg, and Michael Hull had to say about their experience at LuminAID, and how it will impact their time at Booth going forward.
Continue reading Booth Startup Summer