Coming into Booth, I knew for my summer internship that I wanted to recruit for Associate Brand Manager positions in the CPG space, specifically in Chicago. When I heard that MillerCoors was sponsoring a Case Competition through the Kilts Center for Marketing, I was really excited to apply. I formed a team with some of my favorite people at Booth (Lindie Wang, Patrick Yates, David Hanna) and we named our team the Case Crushers. Follow along our timeline below as we tackled the case.
I spent my summer interning at Bain. Through consulting recruiting at Booth, I was lucky to get significant exposure to the people I was actually going to work with as a Summer Associate in the Chicago office, as well as the 2Ys who had just been in my shoes. Between all the fall events and winter/spring meet-ups, I’d even been in the Bain office multiple times before my first day of work.
But despite Booth’s and Bain’s diligence to prepare our expectations, I still underestimated three aspects of the summer intern experience: the substance of the work I’d do, the fun we could have even back in the real (working) world, and how much my Booth network and first-year experience mattered.
Although I’ve never lived in the Bay Area, I moved to San Francisco for my summer internship knowing that I would benefit from the extensive network of Boothies also interning in the region. In fact, the running joke was there were more Boothies living in the Bay Area than in Chicago for the summer. Throughout the course of this summer, I’ve always had something fun to do with fellow Boothies on the weekends, whether it was indulging at one of San Francisco’s many beer gardens, biking across the Golden Gate Bridge, or hiking in Muir Woods.
As I sit and write this blog post, I am nearing the end of a truly eye-opening and transformative internship experience at Nestle USA. I am actually one of three Boothies interning here this summer (pictured above), out of a group of four Summer Associates in DC!
I chose Nestle because I wanted to grow my experience in marketing within the food and beverage industry. That said, I ended up learning so much more than I expected: how to work with a cross-functional team, how to analyze a profit & loss statement, how to evaluate food like a true critic, and more than I could ever imagine about everything from powdered coffee creamer to Cold Brew. As the internship unwinds (and class bidding begins), I am left with a sense of what I’d like to learn more about once I get back on campus.
There were many times when I sat through my classes at Booth and thought, what are the main lessons I will remember from this class? I’ve wondered which economic models and strategic frameworks will form my management toolkit as I progress in my career. Luckily, I didn’t need to wait very long to find out. As I go through my Product Management internship at Amazon, I already find myself relying on many lessons covered by my classes at Booth thus far.