This summer, I gained my first exposure to strategy consulting and had the chance to see the educational grounding from Y1 at Booth come to life. Which was especially useful when tackling what my bosses described as “the most challenging project of the summer.”
I am interning in New York City with IBM’s Digital Strategy team. Together with the IBM iX team, we offer digital and strategic solutions and insights to our clients’ most complicated questions. I was excited to join the team for the summer to get my feet wet in strategy consulting and to collaborate with the design experts on the iX team.
Also, as of last year, I was the only remaining member of my direct family to have not lived in NYC, something I can finally check off the bucket list.
Continue reading Give the Hard Project to the Boothies
Packing for my internship in California, I faced mixed emotions. On the one hand, I secured my dream internship and looked forward to exposing myself to the world’s hub of innovation: Silicon Valley. On the other hand, I was worried about departing from Chicago, a place I call home. “Will the Booth community and brand be as strong elsewhere?” – I asked myself. I have learned many new things during this fantastic summer, and here are some of my revelations about Booth.
Continue reading What I learned about Booth in my Summer Internship
The start of Fall Quarter is only a couple weeks away for second year students at Booth. As we wrap up our summer internships, The Booth Experience team took a moment to reflect on our experiences and what we will take away from our time on the job.
“If I take nothing else away from my internship, I’ll at least remember…”
Continue reading Internship Reflections
Hi everyone! My name is Michael Kurt, and I am a second-year at Booth with the privilege of sharing my experience at this amazing place through this blog. As a creative director with fellow second-year Gaspar Betancourt, I will be incorporating engaging, visual elements into the blog to bring students’ perspectives to life. We’re all about having fun and developing ideas here at Booth, which inspired me to share my summer with you through the following poem. Enjoy!
Summer 2015 was an amazing time,
And I’d like to share it with you through the following rhyme.
I interned with Paramount Pictures in Hollywood,
And my time with the historic film studio was incredibly good.
Continue reading A Cinematic Summer
Hi everyone! I’m Faria Jabbar, a second year at Booth. I’m excited to share my Booth experience with you over the course of this year, and hopefully help you imagine what your own Booth experience could look like. It’s hard to predict what this year will bring, but expect a lot of posts from me about marketing, exploring Chicago, and my interest in retail/style.
As of now, I stand on the other side of some of the most fun and intense 10 weeks I’ve ever had. This summer I had the opportunity to make the switch from marketing consulting to the brand marketing, working as a marketing intern at Nestle’s Ice Cream division in Oakland, CA. Specifically, I worked on developing a Marketing Plan for a No Sugar Added ice cream, as well as a shelf schematic (determining ice cream flavors that should be on shelf in the grocery store).
A big question mark I had before starting school was around the summer internship – what do you actually do? The answer varies a lot depending on the internship – but hopefully a look at what was in my bag this summer will provide some insight into the world of brand marketing.
Continue reading What’s In My Bag? Summer Internship Edition