Tag Archives: summer internships

Microsoft: A Whole New World

I’ve lost count of the number of times I’ve been asked, “Why tech?” or “Why Microsoft?” No, it’s not because the CEO is a Booth alum (Hi Satya!). My answer is that I was seeking an experience completely unlike any other I’ve had before. Microsoft represented the greatest departure from my past professional experiences that I could find.

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How I Used Marketing Frameworks in the Beverage Industry

During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team at PepsiCo’s Chicago offices. For my intern project, I was tasked with evaluating the brand’s opportunity within the multicultural consumer segments and developing and recommending a go-to-market strategy. Many of the marketing principles and fundamentals that I had learned throughout my first year of classes applied directly to my project and played a big role in how I approached the work.

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Chicago: Through the Eyes of a Pokémon Go Trainer

There were countless reasons why I chose to come to Booth: flexible curriculum, variety of companies and industries that recruit on campus, rigor of the academic program… the list goes on. However, one of the biggest factors was the school’s location in the city of Chicago. Having grown up on the east coast, I wanted to explore a new city during the two years of my MBA. Booth was the perfect fit since it puts on display the best of what Chicago has to offer. Harper Center in Hyde Park is surrounded by beautiful parks, interesting Gothic architecture, and Harry Potter-esque libraries. On the other hand, Gleacher Center in downtown is located right in between the shopping district of Magnificent Mile and Cloud Gate (aka The Bean) in Millennium Park.

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