Tag Archives: Why are you here and not somewhere else?#WhyBooth

Kilts Marketing Trek 2018

“Why are you here and not somewhere else?” is a Booth mantra that manifests itself in many ways in our community. With Booth’s pay-it-forward culture in mind, it was a no-brainer that Reed Semcken and I applied to be the 2018 Marketing West Trek leaders.  Booth offers a variety of career treks, ranging from “Bank Week” in New York City to the Healthcare Trek in California. The goal of each is to give students the chance to visit companies and cities where they might want to work.

Our goal was to set up a trip that would allow for a holistic experience for our marketing trekkers; we wanted them to get to see the companies where they might work and the cities where they might live (Seattle and San Francisco).  

Continue reading Kilts Marketing Trek 2018

Give the Hard Project to the Boothies

This summer, I gained my first exposure to strategy consulting and had the chance to see the educational grounding from Y1 at Booth come to life. Which was especially useful when tackling what my bosses described as “the most challenging project of the summer.”

I am interning in New York City with IBM’s Digital Strategy team. Together with the IBM iX team, we offer digital and strategic solutions and insights to our clients’ most complicated questions. I was excited to join the team for the summer to get my feet wet in strategy consulting and to collaborate with the design experts on the iX team.

Also, as of last year, I was the only remaining member of my direct family to have not lived in NYC, something I can finally check off the bucket list.

Continue reading Give the Hard Project to the Boothies