“Why are you here and not somewhere else?” is a Booth mantra that manifests itself in many ways in our community. With Booth’s pay-it-forward culture in mind, it was a no-brainer that Reed Semcken and I applied to be the 2018 Marketing West Trek leaders. Booth offers a variety of career treks, ranging from “Bank Week” in New York City to the Healthcare Trek in California. The goal of each is to give students the chance to visit companies and cities where they might want to work.
Our goal was to set up a trip that would allow for a holistic experience for our marketing trekkers; we wanted them to get to see the companies where they might work and the cities where they might live (Seattle and San Francisco).Continue reading Kilts Marketing Trek 2018