Research and Learning Centers

Engineered Unconventionality: The Pop-Tarts Bowl

By Jessica Olszyk, MBA Candidate, Kilts Marketing Fellow As Alex Sotiropoulos ’21 puts it, “Pop-Tarts didn’t just throw darts at...

Guest blog by Michelle Zhang When I first came to Booth, social impact was a priority area to explore. I...

Blog by Hashaam Asif So, you would have probably heard about Matt Maloney. He came to Booth to figure out...

Guest blog by Holly Holcomb On a crisp winter morning, Cord Frieden, ’04, a Booth alum and seasoned Product Manager,...

Professor Jean-Pierre (J.P.) Dubé is more than just a marketing professor at Booth – he’s a leading expert in pricing...

Guest blog by Furkan Akyurek The Kilts Center’s PM/PMM interview workshop stands out as one of the most valuable events...

Guest blog by by Anoop Vijayan Last fall, I had the opportunity to attend an enlightening session “Unlock the Power...

Guest blog by Keya Amin Joe Megibow, former CEO of Casper Sleep—and previously of Bright Cellars and Purple, all brands...

Guest blog by Harriet Spears Like many young people in the social sector before me, I flirted with the idea...