All posts by Tim Larach

USING “NOT YOUR GRANDFATHER’S MARKETING” To Win The MARKETING CASE COMPETITION

Chicago Booth is an institution that encourages its students to empirically explore hypotheses by taking a data-driven and multidisciplinary approach to marketing. As a career switcher and a Kilts Marketing Fellow, I was able to apply this culture to my first experiential learning opportunity as part of the 2019 Kilts Center for Marketing Case Competition.

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