After my summer internship in brand management, I knew more than ever that I needed to get a better understanding of managing channel dynamics and product distribution. Just a few of the questions I had to grapple with are: What types of retailers exist and what negotiation tactics should we leverage? What is an exclusive deal and should we pursue one? How do we achieve category captaincy?Continue reading Marketing Curriculum Series: Channel Marketing at Booth
Each year, Chicago Booth hosts an Economic Outlook in New York, Chicago, and Hong Kong to give faculty members a forum to evaluate emerging trends. I had the opportunity to attend the Economic Outlook Forum in Chicago where faculty, alumni, students, and members of the Chicago business community came together to listen to a panel discuss on the topic Trade Wars, Deficit and Inflation: Rhetoric or Reality?Continue reading Attending the Economic Outlook Forum in Chicago: A Boothie’s perspective
It’s always exciting to hear a professor speak about their research at Booth. You get to hear one of the most brilliant minds in the industry give you an insider view of the things they work on day in and day out. Additionally, it gives us an alternative perspective to the professor’s work beyond what they teach in our classes and provides an opportunity to interact with them by asking questions about it.
For those unfamiliar with Professor Sendhil Mullainathan, he is the University of Chicago’s most recent faculty addition. During the fall quarter, Boothies and faculty alike had the pleasure of hearing him speak for the first time to a UChicago audience at an event hosted by the Center for Decision Research titled Think Better.Continue reading Learning to “Think Better” with Professor Sendhil Mullainathan
The Leadership Effectiveness and Development (LEAD) program is an experiential learning course that all Booth students take when they arrive on campus. The program starts alongside Orientation and extends into the first quarter. The lessons from LEAD are meant to guide students through their continued development at Booth and beyond. Hear six students from the Class of 2019 (including yours truly) reflect on the LEAD lessons they used during their summer internships! Watch our video!
If you asked people what is Booth’s predominant concentration, you would likely get an answer like Finance or Economics. With the award-winning faculty in each of those departments and the history of the University of Chicago, it’s not hard to understand why. But many are surprised to find that the most popular concentration chosen by Boothies is actually Entrepreneurship. Read more to find out why.