In February, 2nd year student, Veena Bontu, shared with The Booth Experience how she fulfilled her application essay promise and realized her dream by co-chairing the marketing efforts for the Emerging Market Summit (EMS). This time, let’s take a look at how 1st year student Parn Chamwudhiprecha contributed to EMS, the largest student-run conference at Booth!
Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements and publicity campaigns.
It only took one marketing class at Booth to completely change my mind.
I have always been amazed at the different hemispheres of the brain: how the left-brain is more logical and analytical, while the right-brain is more intuitive and thoughtful. Many of my Booth classes, such as Power and Influence, the Study of Behavioral Economics, and Consumer Behavior, have trained me, and encouraged me, to look beyond the superficial into the minds—the biases, tastes, and psyches—of our teammates, managers, clients, and customers.
Lucky for me, the most recent Spark Dinner, “The Biology of Empathy,” fell right into the intersection of my interest in neurobiology and the training from these classes, and provided an amazing new perspective and important takeaways. All based on the empathy of rats.
If there’s one class I’ve taken at Booth that I seem to use on an almost daily basis, it’s Negotiations. This is partly because of the natural relevance of the material. Once exposed, I found myself noticing negotiations everywhere I went. It’s also partly the way the course is taught: practical and immersive application.
In our first-ever faculty guest blog, Negotiations Professor George Wu, who is also the Faculty Director for the Harry L. Davis Center for Leadership, discusses how the course was designed and how students benefit from these lessons both in and out of the classroom.
There was a colorful photo to which I gravitated when writing Booth’s unique application. It was a picture taken at a school event of a performance of a traditional Chinese dance. Alongside the photo, I made a connection to my nerdy excitement for the Emerging Markets Summit (EMS), Booth’s largest student-run conference, and my ambitious plans to convince some big names like President of Brazil to come speak at the event. Now that I am at Booth, I’m surprised by how much of what I wrote in my application has come true.