Category Archives: Leadership

First few months full of First-time experiences

The first three months in Booth gave me so many “First-time ever experiences.” I am busier than when I was as an investment banker!

Surprisingly, there are so many “First-time ever experiences” since I started my Booth journey this summer. It is more than expected that there is so much going on in Booth! As I was an investment banker before coming to Booth, I got used to being busy. However, I have been overwhelmed by the life in Booth and have to manage my time allocation more than ever (in a good way). Let me share with you some highlights from my Booth Experience so far this first quarter!

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Victory Never Tasted So Good: MillerCoors Case Competition

This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.

Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.

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Alright, I’m Ready for My Close-Up: The Phoenix Film Festival

Do you sometimes feel like less of a Gene Fama and more like a Gene Hackman? Want to practice your story-writing to prepare for internship recruiting? Want to show that you’re the funniest person at Booth? Want to prove you have the most entertaining cohort? I have some good news for you.

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How to Run a 500 Student Hunger Games (with Maximum Fun & Minimal Injuries)

As a capstone to Orientation+, Booth’s almost 600 First Years (1Ys) engage in an epic evening of athletic and physical competition. Off the wave of the Triwizard Tournament at LOR (the 3 day, 2 night Leadership Orientation Retreat), defeated cohorts Davis, Gargoyles, Harper, Maroons, Nobels, Phoenix, Stuart, and Walker were itching for a rematch while victors Bond and Rockefeller were ready to defend their titles at any cost.

The Graduate Business Council (GBC), Booth’s student government, hosts community events such as these to build camaraderie and spirit amongst various large groups (years, cohorts*, affinity, etc) on campus. I’ll take you through the end-to-end planning process for how we made sure this event ran smoothly.

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What’s on your mind, Gary Briggs?

Over the past several years, Booth has invested significantly in many areas of concentration outside of the traditional finance field. The Kilts Center for Marketing is one of the great beneficiaries of that effort. In addition to sponsoring research and strengthening the marketing curriculum, Kilts invites top industry leaders to campus to share their experience with Booth students firsthand. Cognizant of the growing interest in the technology industry, the Kilts Center for Marketing invited an industry powerhouse that epitomizes marketing success and leadership in the technology industry: Gary Briggs, the Chief Marketing Officer at Facebook.

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