Category Archives: Leadership

How Booth Won the Ross Renewable Energy Case Competition

First quarter brings a lot of stresses for first-year students: meeting new people, studying for classes, recruiting, and adjusting to a new definition of pizza.  To add to the mix, during the midterm week of this past Fall Quarter, first-year students Rachel Enright, Conor Coughlin, Richard Yin, Louis Ernst, and John Chiulli participated in the University of Michigan Ross School of Business Renewable Energy Case Competition. The goal of the case was to provide an innovative solution to achieve 100% renewable energy usage for a small food production firm that has several locations across the United States.

Hear from guest blogger John Chiulli how their team worked together through thick and thin to take home the prize for renewable energy.

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Winter Break Travels: Career Treks

Every year, after wrapping up their first quarter, hundreds of 1Y Boothies embark on Career Treks. These treks are organized by 1Ys, with support from the various industry groups. Career Treks are an opportunity for the students to visit companies, big and small, in their office space to understand the organizations’ values and culture. This year, we had students on the Tech Trek, led by Eileen Feng, Aakanksha Marwah, Laurie Beth Michaelson, and Asad Hassan. Two marketing treks: one to the East Coast led by Patrick Yate and one to the West Coast led by Candace Tkac and Erin Wang. Investment Management Group trek also went to the West Coast, led by Juan Pablo Sans Quiroz, Samantha Xue, and Yan Zhang. And, for the first time ever, we had a Health Care Group Trek to the west coast, led by full-time 1Y Inbar Goodman and two part-time students Caroline Cornelius and Changhao Wei.

Flip through the photos and quotes to see and hear about the various treks!

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First few months full of First-time experiences

The first three months in Booth gave me so many “First-time ever experiences.” I am busier than when I was as an investment banker!

Surprisingly, there are so many “First-time ever experiences” since I started my Booth journey this summer. It is more than expected that there is so much going on in Booth! As I was an investment banker before coming to Booth, I got used to being busy. However, I have been overwhelmed by the life in Booth and have to manage my time allocation more than ever (in a good way). Let me share with you some highlights from my Booth Experience so far this first quarter!

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Victory Never Tasted So Good: MillerCoors Case Competition

This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of consumer data to create a new MillerCoors marketing and growth strategy to bring 21-24 year olds into the beer category.

Booth students from unique backgrounds bonded together through a week of creative and analytical discussion to present MillerCoors executives and brand managers with our best ideas and to compete for some fantastic prizes.

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Alright, I’m Ready for My Close-Up: The Phoenix Film Festival

Do you sometimes feel like less of a Gene Fama and more like a Gene Hackman? Want to practice your story-writing to prepare for internship recruiting? Want to show that you’re the funniest person at Booth? Want to prove you have the most entertaining cohort? I have some good news for you.

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