The Case for Incorporating Stress
Blog Post by: Jessica Olszyk When picking a business school, many people are focused on where it will make them happiest and where they can achieve their goals. Of course, these are exceptionally important metrics to consider, but often, there is one important factor that is left out: stress and hardship. B-school is filled with […]
Running Around at Around the World
Blog by: Jessica Olszyk Perhaps one of the strongest kickoffs for any MBA program, the Around the World event held by Boothies is a cherished tradition. At the very beginning of the school year, 1Ys must pull together very quickly after Random Walk (pre-Booth organized international trips) to plan and execute a logistical feat. Around […]
Engineered Unconventionality: The Pop-Tarts Bowl
By Jessica Olszyk, MBA Candidate, Kilts Marketing Fellow As Alex Sotiropoulos ’21 puts it, “Pop-Tarts didn’t just throw darts at the wall” when designing the Pop-Tarts Bowl activation. The outrageous elements like edible mascots, the resurrection of those mascots, and toasters in trophies tear apart college football rituals. To the untrained eye, the […]