Engineered Unconventionality: The Pop-Tarts Bowl
By Jessica Olszyk, MBA Candidate, Kilts Marketing Fellow As Alex Sotiropoulos ’21 puts it, “Pop-Tarts didn’t just throw darts at the wall” when designing the Pop-Tarts Bowl activation. The outrageous elements like edible mascots, the resurrection of those mascots, and toasters in trophies tear apart college football rituals. To the untrained eye, the […]