Practicing Agility in Times of Ambiguity: Marketing Group Conference
As a Marketing Group co-chair, our plan for the 2021 Booth Marketing Group Conference was to host a dual-modality event, allowing for in-person and virtual attendance. However, as marketers have learned in the past years, things rarely go according to plan. This conference didn’t come together exactly as we’d envisioned, either. In response to heightened […]