Next Generation Storytelling: A conversation with the CEO of Adobe

For many technologists, Adobe is an example of innovation, collaboration, and impact. I still remember visiting the Adobe office in San Jose, as part of the tech trek last year, and was in awe with the tailored “customer experience” created by Adobe employees. As visitors, we were taken care of every step of the way, just as actual Adobe customers are when they interact with Adobe’s products. I always wondered, how did Adobe’s leadership excel at staying ahead of the enterprise marketing industry while creating great employee culture? The answer, in part, lies with its CEO, Shantanu Narayan.

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The World is Your Classroom: Global Social Impact Practicum (Part I)

As Fall Quarter wraps up, most Boothies are gearing up for some much needed rest and relaxation. For fifteen of my classmates and me, however, our term is not quite over. Once our finals are complete this week, we will jet off to India as part of the Global Social Impact Practicum (GSIP), a class at Booth that marries innovation with social impact in an emerging market. The course is facilitated by the Rustandy Center for Social Sector Innovation, Booth’s destination for those committed to helping solve complex social and environmental problems.

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a boothie thanksgiving: 10 days across peru

Immediately after the aircraft touched down in Lima, loud chanting and song broke out across the plane. After seeing the confused look on my face, the gentleman next to me kindly explained that millions from across South America were currently flying into Lima for the biggest soccer match of the year – the Copa Libertadores final. He suspected that the energy in Lima would be electric – and that the customs lines would be very long.

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Sell Day: What Happens After the Offer

In business school, you spend a large fraction of fall quarter recruiting, and even more time in winter interviewing with companies you hope to intern for. What doesn’t get discussed as much is what takes place after the offer, as the company (or several companies, if you’re lucky) attempt to entice you with a weekend getaway that will leave you with a favorable impression of the firm and your potential colleagues.

I still remember my first Sell Weekend as if it were yesterday. Because of Booth’s academic rigor in analytics and marketing, I was fortunate to receive an offer for the Walmart 2019 Summer Merchandising Internship.

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Official Student Blog for Chicago Booth. Here we talk about our experience and share stories about our time at Booth.