2020 came with many (many!) challenges, but it had its good moments too. For me, one of those moments was...

March 3, 2021
As marketers, there is a certain fascination with the Super Bowl. This sporting event provides the largest stage for television...

February 23, 2021
As a first-year student finishing her first marketing course, I loved seeing how industry leaders and diverse voices have used...

January 27, 2021
Close your eyes for a moment and think about everything you did this morning. You probably opened your phone, checked...

January 22, 2021
I’ve always been passionate about Entrepreneurship and three years ago I started a US-based tech-enabled hospitality company that provides furnished...

January 13, 2021
I remember reading about the Kilts Center’s Marketing Case Competition when I was just an applicant last year. As a...

December 4, 2020
This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was...

November 18, 2020
During the Autumn Quarter, Booth announced its latest offering, the Virtual Faculty Speaker Series. With a goal of providing students...

October 26, 2020
As a first-year student pursuing marketing at Booth, one of my goals is to engage with faculty, alumni, and the...

October 23, 2020