Research and Learning Centers

Exclusive Opportunity as a Kilts Marketing Fellow

2020 came with many (many!) challenges, but it had its good moments too. For me, one of those moments was...

Jaqueline Sanches

March 3, 2021

Deconstructing the Big Game: A Marketer’s Perspective on the Super Bowl

As marketers, there is a certain fascination with the Super Bowl. This sporting event provides the largest stage for television...

Anne Tong Colleen Casey

February 23, 2021

Marketing Through Disruption

As a first-year student finishing her first marketing course, I loved seeing how industry leaders and diverse voices have used...

Ceara Jemison

January 27, 2021

Digital World = Data

Close your eyes for a moment and think about everything you did this morning. You probably opened your phone, checked...

Danna Fishbein

January 22, 2021

Forging Your Entrepreneurial Path at Booth

I’ve always been passionate about Entrepreneurship and three years ago I started a US-based tech-enabled hospitality company that provides furnished...

Boum III JR

January 13, 2021

A Pact for Healthier Snacking in the Marketing Case Competition

I remember reading about the Kilts Center’s Marketing Case Competition when I was just an applicant last year. As a...

Harper Du

December 4, 2020

Facilitating a Virtual Marketing Group Conference

This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was...

Kwaku Frimpong

November 18, 2020

Brand New Offering: Virtual Faculty Speaker Series

During the Autumn Quarter, Booth announced its latest offering, the Virtual Faculty Speaker Series. With a goal of providing students...

Kailin Fu

October 26, 2020

How Brands Can Prioritize Equity Authentically

As a first-year student pursuing marketing at Booth, one of my goals is to engage with faculty, alumni, and the...

Chloe Saddler

October 23, 2020