Research and Learning Centers

Boothies Reflect on Kilts Marketing Masters

With the pivot to an online student experience, the Kilts Center for Marketing put together Marketing Masters, a virtual event...

Kilts Center for Marketing

September 16, 2020

Case Studies in the Digital Transformation of Media

Katherine Bell, editor-in-chief at Quartz, a global business news site, has had extensive experience in the digital transformation of media...

Annie Pemberton

August 24, 2020

How to bring “delight” back into marketing

We’re on Zoom for everything. Our classes, group meetings, happy hours, game nights, and catching up with loved ones. So...

Neil Sethi

May 15, 2020

Building resilience in times of crisis

Following the announcement in mid-March that we would go fully remote for Spring Quarter, the last two months have brought...

Kate Nimmo

May 14, 2020

Wonks Wanted: A Boothie’s Experience at the Institute of Politics

As one of many Boothies with a non-traditional background, I came to Chicago hoping to gain analytical tools to make...

Shaliya Dehipawala

April 20, 2020

How Hopeful Entrepreneurs Get Their Start At Booth

In the first week at Booth, when meeting people for the first time, the norm is to mention where you...

Booth’s Private Equity Conference: what is the state of the industry?

Last week, I heard from some of the heavy hitters in PE on just that question at Booth’s 19th Annual...

Kate Nimmo

March 13, 2020

USING “NOT YOUR GRANDFATHER’S MARKETING” To Win The MARKETING CASE COMPETITION

Chicago Booth is an institution that encourages its students to empirically explore hypotheses by taking a data-driven and multidisciplinary approach...

Tim Larach

February 24, 2020

Can Economics Save the World?

The University of Chicago has been the home of groundbreaking economics research for decades. The school boasts several Nobel-prize winning...

Nadeem Khan

February 20, 2020