I spent my summer as a Product Manager – Technical (PMT) in Amazon’s Seattle office and worked on a product that I’ve become very passionate about – Alexa! As a PM in the Alexa Growth team, I worked on designing features to drive engagement and...
By: Emily McDuff, 2Y Energy Co-Chair Visiting Solugen in Houston Texas – land of rodeo, Buc-ee’s, Tex Mex, giant trucks and even bigger highways, and… energy! For the first time since before the COVID...
By Guest Blogger: Austin Li CoonAs a former economic consultant looking to break into brand management, I can say that the Kilts Center’s Marketing Case Competition was the most meaningful and insightful professional experience of my Fall Quarter...
Over the past year, I was pleased to bring you the many opportunities made available by the Flexible Curriculum at Booth. And in many ways, the Flexible Curriculum enabled me to take a more active role in my academic experience. The Flexible...
As a Marketing Group co-chair, our plan for the 2021 Booth Marketing Group Conference was to host a dual-modality event, allowing for in-person and virtual attendance. However, as marketers have learned in the past years, things rarely go according...